Keith Ferrazzi

Building Bridges for Human Understanding

Ferrazzi, Keith

Building Bridges for Human Understanding
Fee Code : 4

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About Keith Ferrazzi

If you want to transform your life, you need the help of others – powerful relationships with people who give you support and access, and push you to exceed your potential.
KEITH FERRAZZI can help: He is the world’s foremost expert in professional relationship development. He has transformed the lives and careers of clients and readers worldwide, bringing 20 years of research and experience to the art and science of business relationship development. His signature focus on success through relationships – a deeply energizing passion – has fueled his own incredible rise to prominence. Both Forbes and Inc. have called him one of the world’s most “connected” individuals.

Ferrazzi has won a place as one of the top thought leaders in American business. His first book, Never Eat Alone, redefined networking today. His #1 NY Times bestseller Who’s Got Your Back focuses on lifeline relationships, a narrow category of deep, trusting peer relationships that disproportionately affect our careers and well-being. Ferrazzi has been named a “Global Leader of Tomorrow” by the World Economic Forum, one of the top “40 Under 40″ business leaders by Crain’s Business, and one of the most creative Americans in Who’s Really Who.

Ferrazzi moves audiences to action and has been enthusiastically recognized as one the world’s most dynamic, engaging speakers. He has received accolades from an impressively diverse list of listeners: Merrill Lynch, Goldman Sachs, Microsoft, the United Nations, Facebook, the World Economic Forum, Kraft, GM, Century 21, AT&T, and Aon, to name a few. Ferrazzi has been a contributor to CNN and CNBC, and a guest on Larry King Live and the Today Show. His writing has appeared in Forbes, Inc., Business Week, The Wall Street Journal, and the Harvard Business Review.

Ferrazzi grew up in Latrobe, PA, where his father was a steelworker and his mother a cleaning lady. He and his entire family worked double shifts to send him to the very best prep schools – and ultimately to Yale undergrad and Harvard Business School – imbuing in Ferrazzi a sense of gratitude that has deeply influenced his message: Generosity in relationships as the cornerstone of success.

As founder and chairman of Ferrazzi Greenlight, a research-based consulting and training company, Ferrazzi provides corporate leaders with strategic consulting and training to improve sales, performance, and team cohesion, with an emphasis on personal transformation. Ferrazzi launched his career as the youngest Chief Marketing Officer in the Fortune 500 at Deloitte Consulting, and was also CMO at Starwood Hotels and CEO at YaYa Media.

Ferrazzi’s foundation, Greenlight Giving, engages collaborative action to bring together visionary leaders to solve some of the world’s biggest challenges. Greenlight Giving leverages developments in relationship science from Ferrazzi Greenlight’s Research institute to change lives through programs including Serve & Grow – bringing sustainable changes to Guatemala, Words 2 Life – helping kids in the foster care system to develop a network of positive mentors and role models through music, and CollegeCONNECT – teaching students techniques and skills to develop meaningful, lasting, and mutually beneficial relationships.

Relationship for Revenue Growth

Professionals, today face the harsh reality that products and services quickly become commodities in today’s competitive marketplace. In this environment, the one lasting strategy for consistently growing revenue is to proactively build genuine, lasting relationships with clients.

Through CEO Keith Ferrazzi’s seminar Relationships for Revenue Growth, participants learn to:

– Make business relationships more personal
– Build emotional ties that transcend transactions by acting with uncommon generosity
– Uncover new leads and warm-up cold calls by tapping existing networks
– Close more deals by increasing their value proposition through relationships

This presentation, combined with Ferrazzi Greenlight’s novel Personal Relationship Management (PRM) program, offers synergistic value for today’s busy executive. They provide both the mindset and tactical methodologies to leverage the power of relationships – the key to propelling revenue growth and differentiating your brand.

Relationships for Leadership Success

The most successful leaders excel at building strong, genuine relationships with employees, clients, and business partners. And yet, individuals rarely put anywhere near the same rigor into relationship building as they do into job basics. Under the pressure of daily demands, even good leaders too often focus on the “how” and the “what” and let the “who” take care of itself – to the detriment of individual and organizational success.

Ferrazzi Greenlight’s Relationships for Leadership Success workshop teaches the foundational relationship -building skills and focus for effective leadership.

The seminar guides participants to define their values and leadership principles and to actively self-diagnose behaviors that could cripple success. They’ll learn how to motivate employees and associates to higher levels of performance – empowering them to contribute, engendering trust, and developing genuine connections through generosity and accountability.

Setting goals is where most professional development programs end, but it’s where ours begins. Participants will leave with an executable plan to:

– Implement their evolved approach to relationships and management
– Constantly self-evaluate and become transparent in their need to change
– Enlist others in their commitment to change
– Develop tools to measure and track success

Relationships for Leadership Success will inspire your team to lead with passion and purpose. They’ll leave with a strong understanding that in today’s workplace, success isn’t achieved alone.

Building Relationships to Build Your Brand

In a crowded marketplace, how can you differentiate your organization from the pack? How can you build and sustain a brand so powerful that it’s as well-known and trusted by the world at large as by people inside your organization? The answer is relationships.
In this talk, CEO Keith Ferrazzi shares the secrets to building your brand by doing the following:

– Identifying the people critical to your success and developing strategies to connect with them
– Getting access to the executives and decision makers, not just organizations
– Pushing business relationships beyond transactions through genuine intimacy and generosity
– Empowering each and every individual to contribute to the cause, one relationship at a time
– Enlisting the help of people outside your organization and industry by creating executive communities devoted to higher-order issues
– Using Personal Relationship Management (PRM) systems to proactively drive your efforts and leverage a greater number of highly influential relationships to build your brand

Keith’s presentation, which draws on his own experiences as well as the knowledge base of Ferrazzi Greenlight’s High-Touch Marketing consulting practice, leaves audiences motivated and prepared to develop the collaborative relationships and team culture that propel success.


“Keith was a big hit, and created an amazing turnout. His message resonated well with the students and they left both inspired and passionate about helping others succeed through creating meaningful relationships. Thank you!”
– Director of JD Advising, Harvard Law School

“You ABSOLUTELY triumphed as chairman. You brought an energy and excitement that was not only enjoyable – it added value to the experience and left people truly inspired. Many people can carry the role of chair – but you really soared. You are obviously very skilled and extraordinarily talented in pushing people beyond!”
– Managing Director, Institute of International Research (IIR)

“I thought that was just tremendous. I sat there myself thinking this is one of those people you wish you’d met 20 years earlier. It was very powerful. Outstanding!”
– Senior Vice President, IBM/Forbes CIO Conference, IBM

“Networking is not just trying to get something from someone else, but we often misconstrue that concept. Keith Ferrazzi puts a very refreshing and accurate perspective on networking as more of both personal and business relationship building. This is an invaluable perspective for our students.”
– Sr. Associate Director, Wharton Business School

“Your direct from the heart, passion for this material was crystal clear and your no holds barred, no punches pulled delivery was for some inspirational and for others a needed kick in the pants. The strength of your background and experience provide you tremendous credibility with our students and truly helped us deliver a message with far greater power and influence than we would have been able to generate on our own.”
– Director & Professor of Business, University of Southern California (USC)

“We could not have chose a better way to kick off our conference than opening with Keith. He energized the audience, increased the level of engagement and connection among attendees, and provided important learnings that carried over through the balance of the conference. In fact, a number of other keynote and workshop speakers referred back to Keith’s presentation. The feedback we have received since the conference has been outstanding, with Keith and his plenary noted as highlights.”
– Deborah Coogan Seltzer, Managing Director, Boyden Global Executive Search Co-Chair, Healthcare Businesswomen’s Association Annual Leadership Conference