Rich Horwath

Strategic Thinking Expert

Horwath, Rich

Strategic Thinking Expert
Fee Code : 3

Click here to learn more about fee codes

For more information on this speaker, or to contact us about your precise needs, please call 512-879-3331 or email us at

Or submit this form:

Full Name: (required)


Event Date(s):

Email: (required)


*if you would like to provide more detailed information about your event
please click here





About Rich Horwath

Rich Horwath has been described by Chief Executive Magazine as, “The world’s foremost expert on strategic thinking.” He is a New York TimesWall Street Journal and USA Today bestselling author on strategy. As the CEO of the Strategic Thinking Institute, Rich leads executive teams through the strategy process and has helped more than 50,000 leaders around the world develop their strategic thinking capabilities.

A former Chief Strategy Officer and professor of strategy, he brings both real-world experience and practical expertise to help companies build their strategic capabilities. Rich and his work have appeared on ABC, CBS, CNBC, CNN, NBC and FOX TV. He is recognized in the textbook Strategy in the 21st Century as one of the key contributors in the history of strategic management for his thought leadership in the field of strategic thinking. His four core service areas are strategic thinking, strategy facilitation, strategic coaching and keynote speeches.

Rich is the author of six books, including, Elevate: The Three Disciplines of Advanced Strategic Thinking, which a leader at Intel proclaimed: “If you only read one book on strategy, this has to be that book!” His book, Deep Dive: The Proven Method for Building Strategy, has been described by the Director of Worldwide Operations for McDonalds as “…the most valuable book ever written on strategic thinking.” Rising all the way to #1 on’s bestseller list, Strategy for You: Building a Bridge to the Life You Want, helps people apply the principles of business strategy to their overall life.

Rich’s innovative work in the field of strategic thinking has culminated in the creation of the only full spectrum of strategic thinking resources in the world, serving everyone from new managers to senior executives in the C-Suite. Rich has worked with managers from world-class companies such as Google, FedEx, Intel, State Farm, Lockheed Martin and Dell to name just a few. His monthly e-publication entitled Strategic Thinker is read by thousands of business leaders and academicians around the world. Rich earned an MBA with Distinction from the Kellstadt Graduate School of Business at DePaul University and he has served as a professor of strategy at the Lake Forest Graduate School of Management. He resides in Barrington Hills, IL.

Be Strategic or Be Gone: Strategic Thinking for Competitive Advantage

A study of more than 10,000 senior executives showed that the #1 most important leadership behavior critical to company success is strategic thinking. But, only 3 out of every 10 managers are strategic. And since bad strategy is the main cause of business failure 80% of the time, having managers that are effective strategists can be the difference between continued success and failure.

New York Times & Wall Street Journal bestselling author Rich Horwath provides managers with a framework to master the most important business skill of our time: strategic thinking. Rich designed the Deep Dive Strategic Thinking Framework to help managers think and act strategically on a daily basis, not just once a year during the strategic planning process. By developing this strategic mindset, managers will be able to continually discover new insights that enable them to create and deliver new value to their customers.

Competing on Excellence: Three Principles for Sustained Success

The biggest challenge for leading companies that have been successful is not becoming complacent and resting on past success. The key to sustained success is competing on excellence. Excellence is defined as deviation from the norm. Whether your company is a leader or challenger, you must break from the pack in order to continually create new value for customers.

New York Times & Wall Street Journal bestselling author Rich Horwath provides an exciting and effective method for managers to reach new levels of excellence in their business performance. Using real-life examples from some of the leading companies in the world, Rich gives managers from all functional areas practical tips and tools to make excellence an ingrained habit in their daily activities. By competing on excellence as a primary value, managers can unlock their full potential and create continuous competitive advantage.

Insight: The Key to Unleashing the Power of Innovation

Consider the most successful products, services and experiences of our time, from the iPhone to Uber to Cirque du Soleil. What do they all have in common? They all began with an insight. A study of more than 5,000 executives showed that the most important innovation trait for managers is the ability to come up with insights. But, the research also showed that only 35 percent of managers believe their strategies are built on insights. Products and services not built on insights become “me-too” commodities wrestling in the dirt for scraps of business.

New York Times & Wall Street Journal bestselling author Rich Horwath provides managers with a framework to fuse strategy and innovation into competitive advantage. Rich helps managers understand and acquire business acumen skills and practical tools to discover the strategic insights that lead to new revenue growth and breakthrough innovation.

The Sales Strategist: Becoming an Elite Strategic Sales Force

In today’s competitive environment, great sales leaders and experienced sales reps don’t need another basic selling skills seminar or motivational mumbo jumbo. What they need is the ability to quickly diagnose a business situation, develop a differentiated strategy and create new value for customers—that’s what drives business. In fact, research with thousands of sales executives showed that the two most important attributes contributing to sales manager excellence are strategy and innovation.

New York Times & Wall Street Journal bestselling author Rich Horwath provides your sales team with everything they need to know to become an elite strategic sales force. Rich shares a clear and concise strategy framework to help sales leaders and their reps think, act and sell strategically each and every day. The result is greater focus on the right customers, right activities and right metrics that drive increased sales and profits.


“Over the years, I have participated in a number of programs on strategy, including a multi-day American Management Association seminar. All of these have fallen short in comparison to your program. Your expertise in this area is clearly reflected in your excellent course content, design and facilitation. Our Area Sales Directors and our Heads of Sales have all expressed appreciation for your approach to strategic thinking and intend to incorporate your models into their business practices.”
– Sabine Stolle-Dobrott, Senior Director, Sunovion

“Rich is a consummate professional in every aspect of his work. He invests time with key stakeholders, actively listens and conducts thorough reviews as he prepares his content. We were fortunate to have him speak to the top 70 leaders at Moen to help reinforce the three disciplines of strategic thinking framework and he did a masterful job. Rich designed and delivered a presentation that offered the right balance between theory and practice which facilitated audience participation and focus. The reviews of the session were outstanding and I would highly recommend Rich to communicate the art and science of strategy.”
– Tim McDonough, Vice President, Global Brand Marketing, Moen

“Rich was the most effective speaker at the National Conference. He is smart, focused, warm, connecting and stimulating. The room was electric during his talk. If you had been responsible for the success of this conference, and if every scheduled speaker had fallen overboard the day before it started, and if you had only one rope, you would have saved him first.”
– Dennis Buster, President & CEO, MyDirectLine