About Dr. Tony Alessandra
Dr. Tony Alessandra is two speakers in one… a professor and a performer, or as one client put it – he delivers college lectures in a comedy store format. Dr. Tony offers audiences the opportunity to enjoy themselves while learning practical, immediately applicable skills that positively impact their relationships with prospects, customers and co-workers. His focus is on how to create instant rapport with prospects, employees & vendors; how to convert prospects and customers into business apostles who will “preach the gospel” about your company and products; and how to out-market, out-sell and out-service the competition.
Dr. Alessandra has a street-wise, college-smart perspective on business, having been raised in the housing projects of NYC to eventually realizing success as a graduate professor of marketing, Internet entrepreneur, business author, and hall-of-fame keynote speaker. He earned a BBA from the Univ. of Notre Dame, an MBA from the Univ. of Connecticut and his PhD in marketing in 1976 from Georgia State University.
In addition to being president of Assessment Business Center, a company that offers online 360º assessments, Tony is also a founding partner in the Platinum Rule Group—a company which has successfully combined cutting-edge technology and proven psychology to give salespeople the ability to build and maintain positive relationships with hundreds of clients and prospects.
Dr. Alessandra is a prolific author with 27 books translated into over 50 foreign language editions, including the newly revised, best-selling The NEW Art of Managing People (Free Press/Simon & Schuster, 2008); Charisma (Warner Books, 1998); The Platinum Rule (Warner Books, 1996); Collaborative Selling (John Wiley & Sons, 1993); and Communicating at Work (Fireside/Simon & Schuster, 1993). He is featured in over 50 audio/video programs and films, including Relationship Strategies (American Media); The Optimism Advantage (Nightingale-Conant); and Non-Manipulative Selling (Walt Disney). He is also the originator of the internationally-recognized behavioral style assessment tool – The Platinum Rule®.
Recognized by Meetings & Conventions Magazine as “one of America’s most electrifying speakers,” Dr. Alessandra was inducted into the Speakers Hall of Fame in 1985. In 2009, he was inducted as one of the “Legends of the Speaking Profession,” in 2013, for the 4th year in a row, he was selected as one of the Top 5 Sales/Marketing/Customer Service Speakers by Speaking.com, and in 2010 Tony was elected into the inaugural class of the Sales Hall of Fame. Tony’s polished style, powerful message, and proven ability as a consummate business strategist consistently earn rave reviews and loyal clients.
The Platinum Rule
Relationship Strategies for Building Customer and Employee Loyalty. Most of us never figure people out. We just ricochet through life, getting along with some people and dealing as little as possible with others because they’re so different from us. In this HIGHLY entertaining and insightful program, Tony Alessandra shows you how to practice The Platinum Rule: “Do unto others as THEY would like done unto THEM!” Once you understand and master The Platinum Rule, you’ll be able to build bridges to people of any style in any business or personal situation. The Platinum Rule content is practical… accurate… and immediately useable.
Here’s what you’ll learn:
-How to spot the clues that help you “read” other people and accurately determine their behavioral style.
-What makes people tick, their strengths and weaknesses, likes and dislikes.
-How to practice adaptability-changing your strategy and/or approach based on the situation or the person whom
you’re dealing with.
How to Get and Keep Customers… For Life. Turn your customers into business apostles who “preach the gospel” according to your company. Dr. Alessandra discusses the importance of a customer-driven focus including key insights for creating customer intimacy, customer retention, and customer satisfaction. In this dynamic program, he reveals strategies for turning moments of misery into moments of magic for your customers and shows how everyone in your organization can increase customer loyalty by:
-Building value for the customer
-Differentiating your company, products, and sales reps from the competition
-Cross-selling a range of products and services to both increase profitability and customer retention
-Increasing your internal customer responsiveness and external customer satisfaction
-Creating an emotional attachment with your customers
How to Gain the Competitive Advantage in Selling. Selling today has evolved from a transactional, one-shot sale mentality to building lifetime customer relationships; from persuading and telling to problem solving and helping; from low-price selling to value-added selling. In this interactive session, Tony shows your sales and service reps how to become a solution consultant by focusing more on studying customer needs and assuring customer satisfaction than on pitching product features.
Some of the guiding philosophies of this program include:
-Prescription before diagnosis is malpractice.
-People don’t buy because they’re made to understand, they buy because they feel understood.
-Professionals are defined not by the business they’re in, but by the way they’re in business.
-When two people want to do business together, they won’t let the details stand in the way.
-The sale begins when the customer says… Yes
How to Develop Your Charisma as a Leader
What impact could you have on your employees or colleagues if you decided to unleash your TRUE charisma? How would it feel to be in command of such influence? Can you imagine just how much this would enhance your leadership influence and other areas of your life? As an applied behavioral scientist and human relationships expert, Dr. Tony Alessandra has spent his career studying the different ways people interact with each other. His research (in his Charisma book) revealed several specific qualities charismatic people demonstrate. These “magical” qualities are present in everyone to varying degrees. The people we think have a lot of charisma have just developed their qualities to a higher level than most. In this program, Dr. Alessandra uses his research to create a simple, yet powerful, system to help you strengthen your charisma and become a more effective leader.
“Tony opened our sales training meeting with fire and enthusiasm. They kept quoting him all week long!”
– Kathy Kelley, Fortis Benefits Insurance Company
“You are thoroughly entertaining, knowledgeable and hit right to the core with us and so many of our clients. With the interest that you generate throughout our firm, we are certain that our paths will again cross and we will look forward to the opportunity.”
– Rod Westmoreland, Merrill Lynch
“Tony exceeded our expectations! Tony’s Platinum Rule was referenced throughout our sales meeting.”
– Bob Mahre, W.L. Gore and Associates
“Several senior people commented on how truly amazed they were that you could ‘re-capture’ our audience, entertain and educate then and receive a standing ovation. Know that you have another great reference and new admiration.”
– James F. McNulty, III, Burns International Security