Savoia, Alberto
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About Alberto Savoia
Alberto Savoia is a successful practitioner, expert, coach, author and speaker on the topic of high-yield innovation through experimentation.
Alberto began his career as an engineer and later as an engineering executive and CTO for companies like Sun Microsystems and Google and several startups, where he proved that he could build things right. These days he’s focused on a much tougher problem, helping companies make sure that they are building the right things.
Most recently he was Innovation Agitator at Google where he was the most requested speaker on the topic of Innovation. His prior responsibilities at Google included leading the development and launch of Google’s multi-billion-dollar AdWords product.
Over the years, Alberto’s work on innovation has won him significant recognition and numerous awards, including the following:
- Wall Street Journal Technical Innovator Award (2005)
- InfoWorld Top 25 CTOs Award (2005)
- Software Development Magazine Jolt Award (2005, 2006, 2007, 2008)
- InfoWorld’s Technology of the Year Award (2005, 2006)
- JavaOne Duke Award for Technical Excellence (2005)
- AlwaysOn Top Innovators Award (2004, 2005, 2006)
- RedHerring 100 (2007)
- eWeek Annual Excellence Award (2005)
Alberto is currently collaborating with Stanford University’s Graduate School of Business and continues to work with Google to create and lead courses and workshops in pretotyping. Prior to his tenure at Google, Alberto was Director of Software Research at Sun Microsystem where he played a key role in the development of Java technology and tools, and co-founder of two very innovative and influential startups in the area of software development & testing tools.
One of the constants in Alberto’s career has been his drive and passion for fostering and creating innovation in all of his endeavors. For this, he has won significant industry recognition and awards, including: The 2005 Wall Street Journal Technical Innovator Award, InfoWorld Top 25 CTOs Award, AlwaysOn Top Innovators Award (2004, 2005, 2006) and InfoWorld’s Technology of the Year Award (2005, 2006).
Alberto is a prolific author and speaker on the topic of innovation. He has recently co-authored the article Entrepreneurial Innovation at Google for IEEE Computer magazine and he the author of Pretotype It – Make sure you are building the right it before you build it right (PDF, Kindle).
The Era of Apex Innovators
We have entered a new era in business. An era in which a few giant and incredibly successful companies have mastered the skills to continue to grow and innovate with the agility of startups. I call these outliers Apex Innovators.
Apex Innovators don’t use their giant size as an excuse for slowing down. They leverage it and combine it with pretotyping to accelerate, explore, and win with new products—and in new markets.
The reward for Apex Innovators? Double-digit growth! Year after year. With no end in sight. This is not supposed to happen, that rate of growth is reserved for small companies not multi-billion industry giants. But it is happening. And it’s a tornado on the competitive landscape.
Apex Innovators have upped the ante, rewritten the rules, and set new standards. Companies once considered innovation leaders can, at best, be called “moderately innovative” when compared to today’s Apex Innovators. And “moderately innovative” does not cut it these days.
My The Era of Apex Innovators seminars and workshops, the same ones I offer at Google and Stanford, are designed specifically for already large and well-established companies and market leaders that are ready to use their size and resources to their advantage and join the ranks of the Apex Innovators.
In the words of a Google executive summit organizer: “If innovation is on the agenda, Alberto Savoia must be on the agenda.”
Pretotyping: Make Sure You Are Building the Right It Before You Build It
Have you ever poured your heart, blood, sweat, tears and money to build, perfect and launch an innovative “can’t miss” new product or feature … and then discovered that your “can’t miss” idea turned out to be something that few customers actually wanted or needed? I call this scenario The Innovator’s Nightmare and it’s something that most aspiring Apex Innovators have to deal with because, as decades of data show, most new products and most innovations fail in the market.
Pretotyping, is a set of tools, techniques, and tactics developed and perfected at Google and now taught at Stanford and successfully practiced by hundreds of other organizations. Pretotyping helps you avoid The Innovator’s Nightmare by helping you make sure that you are building The Right It before you build It right. In addition, pretotyping helps you make the most of your innovation potential, because it makes it possible for you to explore and test, quickly and cheaply, extreme ideas that would normally be dismissed as too risky or expensive to try. By combining these two benefits of pretotyping, an established and successful company can maximize its chances for successful breakthrough innovation.
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