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Kenneth Gronbach

Leading Demographer

Gronbach, Kenneth

Leading Demographer
Fee Code : 4

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    PREVIEW VIDEO

    SIMPLE MATH

    ABOUT

    TOPICS

    TESTIMONIALS

    About Kenneth Gronbach

    Kenneth W. Gronbach is a Futurist, a gifted public speaker and a nationally recognized expert in the field of Demography and Generational Marketing. Ken entertains his audiences with his own special brand of wit, humor and clear communication. He makes the science of shifting demography come alive with real life examples that make it relevant to today’s culture, business climate and economy.  In his new book “The Age Curve, How to Profit from the Coming Demographic Storm”, published by The American Management Association, Ken takes you through a fascinating common sense understanding of shifting demography and the related opportunities and challenges.The demographic landscape in the United States is made up a series of waves that are about twenty years in duration. It would follow that business will rise and fall according to the critical mass of customers heading toward it. You will enjoy extraordinary success if you are prepared and in front of the wave.  

    Ken’s perspective is macro, a view from 30,000 feet, and very big picture. Demographers are able to forecast markets, societal phenomena, and economics with uncanny accuracy because they count people, not money or things. For example crime has been down in the United States for the last twenty years because the number of high risk crime committers (men 15 to 30 years old) has been low and fully employed. This is because the fertility in the United States dipped sharply between 1965 and 1984 creating a deficit in our population of about nine million people. This shortage of young people in the labor force also drove labor costs up and manufacturing off shore.  

    Ken talks about how manufacturing will return to the United States with a vengeance because the United States is the only industrialized nation with a huge young highly skilled workforce, Generation Y, born 1985 to 2004. Generation Y is bigger than the Baby Boomers. The United States is the only industrialized nation with above replacement level fertility of 2.2 children per couple. The United States is on the only continent that can both produce and consume within its borders. The European Union has experienced below replacement level fertility for decades and has crippled it’s labor force and internal consumer demand. China has “prevented” 400,000,000 live births in the last three decades because of it’s ill-fated one child only policy and will not be able to feed itself in ten to fifteen years, let alone be a manufacturing force.  Demographically China is history destined to get old before it gets rich. 

    Ken speaks about how the employee’s market of the last twenty years is about to be reversed. For twenty years the tiny Generation X, born 1965 to 1984, has not supplied enough entry level labor to the work force to meet the demand. The Huge Generation Y born 1985 to 2004 will change all that and the United States will experience an employer’s market for the first time in twenty years. Keeping employees motivated will be easy. It will be a condition of employment. Employers will be able to hire the best and brightest employees at will at very competitive rates.

    Marketing to Generation Y, Forget What You Think You Know

    Generation Y will be 100 million strong.

    1. Unprecedented influence on consumer spending
    2. Go Green or go home
    3. Never underestimate social networking
    4. Why there is a media mix mystery for Generation Y
    5. The secret of snail mail
    6. Plumage and the return of fashion

    Marketing to the Baby Boomer, the New Demand

    According to the Bureau of Labor Statistics the bloom is off the rose for Boomer spending

    1. Consumption in freefall
    2. Where will the remaining Boomer dollars go?
    3. What is left of the largest inheritance in the history of the world?

    The New Latino Market

    The US Census put the number of immigrants in the US at over forty million in August 2008

    1. How do they consume and what are they buying?
    2. Branding Latinos with conventional media, especially radio.
    3. Rapid assimilation into US culture
    4. Career advancement and the American Dream

    The New Housing Market and How to Cash In

    There are five new housing markets in the US.

    1. The shattering of the glass ceiling and the new woman CEO
    2. The new very young Generation Y entrepreneur
    3. Latino and African American middle management
    4. The exodus from the city

    Reaching the Generations – Why Internet Marketing is Not Working

    There are five generations of consumers in the US. Reaching them is a science.

    1. Defining your audience
    2. Creating creative that matches your target
    3. Picking the correct media
    4. The pitfalls of the web

    Why Manufacturing Will Return to the United States

    1. The worlds biggest market will once again be the world’s biggest manufacturer
    2. The changing US labor market
    3. Labor, money, technology, resources and energy
    4. A nation of immigrants and entrepreneurs

    Testimonials

    “Ken wowed our group. His energy, humor and spot on demographics had our group spellbound. They laughed at his humor, groaned at data that helped them see that they are not adequately prepared for the future and were challenged to think outside the boxes they work in daily. Our attendees were blessed with numerous takeaways from his keynote presentation. He was worth every dollar and one of the best speakers we have had in years.”
    – Terry Shafer, Executive VP, Southern Wholesalers Association

    “Thanks again for joining us this weekend. You did a tremendous job starting the day off for us. We had a full day of discussions that I don’t know would have occurred without you setting us up for the day. You were even better than I remember you in San Francisco. By the way, if you ever need a credit union, you have a lot of fans in Tampa!”
    – Thomas Feindt, Executive VP, Grow Financial

    “Thanks so much for kicking off our Producer Profitability Forum in Windsor last week. You combined energy, wit, perspective and a great deal of informative content and it was a home run with our customer-guests. As was our intent, you cut across the full diversity of our group with perspective relevant to all of us as Americans as well as to ag retail, farm commodities, forest products and seafood. I have no doubt that there will be some secondary requests for you to speak as some of our guests refer you to their industry groups.”
    – Jim Putnam, Executive VP, Farm Credit East, ACA

    “Ken was absolutely fantastic !!! In more than 30 years of hiring speakers and hundreds of events….he was one of the best ever! He was funny, entertaining, optimistic and enlightening. He just made everyone feel better about a lot of things in our country.”
    – Judi Sullivan, Community Bankers of Michigan

    “You are EVERYTHING we look for in a keynote speaker. Your content was so insightful and interesting and such a twist on the typical trends we hear from futurists or economists. And it was such a positive, common-sense message. Who knew?! Your fast-paced, engaging and hilarious speaking style set the perfect tone for the rest of the day. Our attendees loved you and talked about the points you made for the duration of the convention. Where have you been all our lives? Of course you sold all your books!! Your presentation was excellent, just excellent and everyone should hear it.
    Thank you so much!!”
    – Liz Richards, CEO, Material Handling Equipment Distributors Association