Scott Deming

Perceptual Reality

You know what you do and what you sell, but does everyone in your organization have the same understanding? You think your employees and colleagues understand what you mean and where you’re coming from – Do They? More important, do your customers truly understand what you do and how you do it? Believe it or not, what you think you sell and what your customers hope you sell are two different things. How well you think you’re doing and how well your customers think you’re doing are always two very different things. You perceive your business from a business person’s perspective. Your customers do not. They perceive your business as something they hope you can provide to make their life better.

In Scott Deming’s Keynote Address titled “Perceptual Reality” you’ll discover how to see your business through your customers eyes and how to provide the level of service they crave – not what you think they want. Don’t miss this captivating, thought provoking and transformative presentation on “Perceptual Reality!”

The ValYOUable Organization – Powered by Purpose

Most companies have a mission statement, but it’s merely a well written paragraph, mounted on the wall of the conference room and visible on the company website.

Most companies have a mission statement, but very few organizations live that mission statement, because it was written by a few people at the top who thought the words would resonate with their customers, with very little thought put into where the words came from.

In this dynamic leadership and teamwork driven program, based on Scott Deming’s second book – “Powered by Purpose” he challenges his audience to understand your values and where those values came from, and how those values dictate your decisions and drive you to your purpose. Next, he shows the process for surrounding yourself with people who share your values and desire your purpose. This does not mean to surround yourself with yes men and yes women. In fact, Scott discusses the importance of tossing out ego and welcoming healthy debate and contrary ideas.

Case studies will be discussed and proof will be shown, that companies without a purpose driven and value oriented culture cannot survive in a world where people are seeking meaningful interactions and trusting relationships.

Creating the Ultimate Customer Experience and Creating Customers for Life!

“What do people think of when they see or hear your name? Think about this question very seriously. In other words – How Powerful is Your Brand?” This is the question Scott Deming asks his audiences. Then, he shows them how to create the most loyal customers and the most powerful brand in their industry.

Scott Deming’s presentation “Creating the Ultimate Customer Experience” breaks all boundaries of the typical customer service or brand building processes. He takes his audiences on a fast-paced, high-energy journey to creating the ultimate customer experience and building their powerful, emotional and sustainable brand. He inspires each and every attendee to immediately implement these simple processes and turn every customer into a loyal evangelist for life! And as he says – “It is these evangelists who will take you to the Promised Land.”

A few highlights from the “Ultimate Customer Experience Process” include:

1. Who Are You? What do you do? What do you sell? Are you in the retail business serving people, or are you in the people business offering the most unique, one-of-a-kind personal and professional solution? Do you sell stuff, or do you sell something much more meaningful? You will soon discover the truth!

2. Creating a Cult Brand and a Cult Community. Learn how to connect with your customers at a whole new level, how to meet their emotional needs and how to literally change customer behavior. You are on your way to becoming irreplaceable in the minds of your customers!

3. Perceptual Reality – The Secret to Life! By simply changing your perspective and putting yourself in your customer’s shoes, you will immediately change your offering and how you offer it. Learn how to make every interaction and transaction a sincerely meaningful one!

Testimonials

“Thank you for delivering the most energetic, captivating, entertaining and meaningful presentations these groups have ever witnessed! You’re a pro’s pro!”
– Kevin Schiller, Associate Director of Marketing Verizon Wireless

“Thank you for speaking at our Marketing Staff meeting on February 23. It was highly praised and I received numerous comments from management and my co-workers regarding how much they enjoyed it. Thank you for your energetic, informative and impressive presentation as well as the smaller break-out sessions in the afternoon.”
– Tiffany Burgess, USAA Enterprise Brand Marketing

“Thank you for the outstanding presentation you made at our President Club meeting at Walt Disney World in January. As you well know, the response was overwhelmingly positive. Many people, including our own CEO and President said that yours was the very best presentation they’ve ever seen. And I cannot agree more. The message, humor and energy you delivered on stage were second to none.

You really were outstanding and I would not hesitate to recommend you HIGHLY to any company looking for a speaker who can truly motivate and send people home with a fresh new perspective on their jobs and their lives.”
– Joe Leotta, VP Marketing – Saxon Mortgage, Inc.

“I want to thank you for the truly great keynote presentation you made for our group of nearly 1,500 users, staff and management in Las Vegas recently. You truly energized the entire room! Your brand messaging coupled with the astounding mind reading effects was just amazing. Thank you for working our new products and other key Misys business solutions into your presentation. It added a great deal of impact!

You were a pleasure to work with. Your willingness to remain flexible and totally cooperative right up to the final minutes was so much appreciated. You’re a real pro!”
– Stephanie Ingle, Marketing Event Manager – Misys Healthcare Systems

“What can I say? We wanted to introduce our new products in a unique and entertaining way, and man did we ever! I’ve never witnessed audience participation and audience reaction like there was at your show. Truly astounding!

Thank you so much for understanding our audience and our mission. I really believe we sent our customers away that evening educated on our products, baffled by your performance and happy with the entire event”
– Wayne Irons, Senior Sales Executive – Glaxo Smith Kline