Bough, B. Bonin
ABOUT
TOPICS
TESTIMONIALS
About B. Bonin Bough
Bonin Bough is one of the foremost-awarded marketing executives in his field, the host of The Cleveland Hustles, and the author of TXT Me (646) 759-1837. Throughout his illustrious career as one of the youngest C-suite executives in a Fortune 50 company, Bonin has spearheaded some of the industry’s largest global marketing campaigns across digital, mobile, television, print, and experiential, including the premier of the first ever 3D printed food product, the customizable, real-time 3D printed Oreo at SXSW.
As the Chief Media & eCommerce Officer at Mondelēz International (formerly Kraft Foods), he created some of the first marketing programs across Facebook, Twitter, YouTube, Paramount Films, ABC, NBC, Fox, to name a few, and took precedence in fostering partnerships with startups including Instagram, Foursquare, and BuzzFeed. Prior to Mondelēz International, Bonin led digital marketing globally for PepsiCo, Weber Shandwick and Ruder Finn Interactive.
He is seen as one of the top mobile marketers in the world, having been named “Mobile Marketer of the Year” by the MMA. In 2013, he was inducted into the American Advertising Federation’s Advertising Hall of Achievement and has been listed in Fortune Magazine’s “40 under 40”, Fast Company’s “100 Most Creative People in Business”, The Adweek 50 and PRWeek Power List.
Bonin’s prominence as a transformative activator has helped reinvigorate traditional marketing by combining innovative tech via breakthrough brand campaigns including Oreo, Honey Maid, Pepsi, Gatorade, and countless other billion dollar brands.
Specialties: Over fifteen years of experience in the space, ranging from digital marketing, strategic planning, and project execution; to leading and building global digital marketing practices within agencies and on the client side. With a focus on creating industry-leading practices like Gatorade Mission Control, the industry’s first model for real-time marketing, and PepsiCo10; a global digital innovation platform.
Backonomy
How do you create value by breaking things? In this hour-long* keynote presentation I take your audience on a journey to discover how they can hack their business, their way of doing things, and ultimately themselves. Most think that the word “hacker” sounds negative, but not all hackers are bad. Instead, hackers and hack-thinking are the source of a monumental, positive shift in business, technology, startups and culture all over the world. Hackers can create immense value by breaking things, whether it’s breaking from tradition, process, or simply “the way we’ve always done things.” A new hacking economy – or “hackonomy” – is spreading quickly across industries, from software to hardware, aviation to space exploration. Hacking is even changing less obvious parts of human life, like dating. And, of course, the hackonomy has a huge impact on marketing.
Transforming Talent
Talent is the single most important determinant for success. In this keynote I share my experiences from launching the world’s first talent accelerator and help your audience realize their potential, utilize their strengths, and ultimately to catapult their career. I guarantee a truly life-changing experience!
Creating Business Rockstars
How do you transform traditional formats into breakthrough communications experiences? In this keynote I share the latest experience-marketing tools and the looming trends modern communicators must embrace to engage today’s customers. You’ll hear innovative ideas and learn a new methodology guaranteed to take your visions for greater reach and ROI from fantasy to reality.
Business Transformation
What can large brands teach small start-ups? In this presentation I share my experience from working with ten small businesses during my time as the host of CNBC’s Cleveland Hustles. Find out the real stories behind the businesses featured on the hit show and inspire your attendees to apply these same growth-hacking techniques to their own brands.
“Bonin was outstanding. All of the feedback is that Bonin is the best speaker we’ve ever hosted – even following Daymond John and Mike Walsh from the past two years. He spoke at a breakout session we had for investors the night before and then stuck around for hours at our after-party. At the last minute I asked if he’d consider doing a breakout session for area marketers and he agreed. He told me multiple times “he’s working for me” and was incredibly accommodating. On top of that, he was just a nice, approachable person who seemed genuinely interested in helping people.”
– Julian McCleary, VP at Quad Cities Chamber
“Bonin Bough is the kind of inspirational figure who could get an entire room enthused about watching paint dry, and desperately investigating new ways to improve the experience. He is inspiring and horribly disruptive. If you’ve never seen him speak, stop reading this and watch one of his videos.”
– Jerry Daykin, Global Digital Director, Dentsu Aegis