Bova, Tiffani
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About Tiffani Bova
Tiffani Bova is the global customer growth and innovation evangelist at Salesforce (NYSE: CRM) and author of the forthcoming book Growth IQ: Get Smarter About the Choices that Will Make or Break Your Business (August 14, 2018; Portfolio), which was chosen by Inc. Magazine as one of four new business books you should read before the end of summer. Tiffani, a top influencer in Customer Experience, Digital Transformation, the Future of Work, and Sales, is a regular contributor to Forbes, Harvard Business Review, Marketing Matters on Wharton Business Radio – SiriusXM and Huffington Post in addition to a variety of industry-leading podcasts on sales, marketing and digital business.
Her own podcast “What’s Next! with Tiffani Bova” has featured guests from Arianna Huffington to Dan Pink, became one of the top 100 business and marketing podcasts on iTunes in 2017, and won top Sales and Marketing Podcast by Top Sales Magazine. Tiffani was also recently recognized as one of Inc. Magazine’s 37 Sales Experts You Need to Follow on Twitter, a LinkedIn Top Sales Influencer, a Brand Quarterly Magazine Top 50 Marketing Thought Leader, and one of the most Powerful and Influential Women in California according to the National Diversity Council.
Having delivered over 300 keynote presentations on sales transformation and business model innovation to over 300,000 people around the globe, Bova is also highly sought-after keynote speaker, and she has earned accolades from the best leaders in the technology world including HP, IBM, Amazon, Oracle, SAP, Oracle, Cisco, and Microsoft for her cutting-edge analysis and her skill at inventing bold strategies for growth.
Prior to working with Salesforce she was a VP, Distinguished Analyst and Research Fellow at Gartner. Bova has also lived in the fast lane of high tech, leading sales organizations, driving growth and creating durable competitive advantages at Sprint, Inacom, Interland (web.com) and Gateway Computers. Throughout, she learned how to lead sales and marketing teams in hotly competitive markets, created some of the first cloud-based channel programs, and completely reinvented “go-to-market” tactics in several hardware and services businesses. Her high-velocity years at the front lines also gave Bova the hands-on expertise executives crave in their strategic partners and made her an authentic, passionate and brilliant advocate committed to her clients’ success and prosperity.
Building Your Growth IQ: Get Smarter About Building Your Company’s Future
Why do so many of the most promising businesses fail to achieve consistent, sustainable growth? It’s because they try the same strategy as everyone else. There’s no one-size-fits-all strategy—a winning strategy for one business may spell doom for another. In this eye-opening talk, customer growth and innovation expert Tiffani Bova draws on her expertise as a consultant and practitioner to devise a new framework for business leaders looking to pursue growth. Audiences will come away with knowledge of the ten simple—but easily misunderstood—growth paths, how to get a handle on their particular business context, and the right combination and sequence of growth paths to take them into the future.
But Do They Love It? The Customer Experience Imperative
How can you grow your sales beyond your initial client bases? One of the best ways is to provide a positive customer experience. But with the proliferation of technology and devices, the customer is now smarter and more powerful than ever. Macro trends such as social, mobile, cloud, big data, and IoT are forging a new era of engagement where the consumers are more disruptive than the technology itself. So how will you help your customers—and your own firm—connect? In this engaging talk, Tiffani Bova, will address how companies of all sizes can create new business practices that leverage technology to strengthen customer relationships and accelerate sales and growth. Attendees will hear actionable takeaways on how to create a customer-centric business and long-lasting brand loyalty.
“When Tiffani Bova speaks, leaders throughout the industry listen. She understands the challenges and opportunities inherent in our industry, identifies masterful strategies to leverage these trends, and helps leaders find the right approach for their business success.”
— Janet Schijns, VP Solution and Sales Channels, Verizon Business Market
“Tiffani Bova was one of the most dynamic and interesting guests we have had on CXO-Talk. Her knowledge of the material is impressive, she is articulate, and she was a delight to work with. I hope she returns for another episode!”
— Michael Krigsman, Founder / cxo-talk.com
“Tiffani is one of the foremost thinkers in global channel strategies in the enterprise space and in my opinion one of the foremost thinkers around cloud computing and how it is impacting the overall channel.”
— Terry Wise, Director Business Development / amazon.com