Richard Weylman

Breaking Out in a Crowded & Competitive Marketplace

This message, fully tailored to your audience’s prospects and service, keys off a fundamental change in 21st century business: the shift in power from the seller to the customer. Richard illustrates why being “different” is no longer enough to stand out with buyers. He articulates the new perspective all potential customers (whether B2B or B2C) now seek before engaging with any business or sales professional. Richard will deliver specific strategies and tactics on how to reshape marketing and sales messages based upon this new perspective to deliver more inquires, more sales and profitable growth. This research based keynote will change your attendee’s thinking about how customers really choose the business with which they want to engage and WHY they actually buy from them.

Discover How to Recruit & Retain Quality People to Your Team

The greatest cost to any organization is recruiting individuals who do not perform at high levels and thus are not retained. This keynote presentation equips every participant with the mindset and skill set to position their opportunity and recruit the best instead of settling for the rest!

Distribution companies, franchisors and financial firms have achieved extraordinary results from the innovative strategies and tactics Richard delivers in this presentation. Focusing on the knowledge that, unless you build your organization on the right people, you really have nothing that will last. This comprehensive message clearly defines a step by step process that will enable your leadership to recruit the best people and actually keep them on your team.

How to Communicate Real Value & Stop Discounting to Buy the Business

The economic recession ushered in an era of heavy discounting as a way to drive more business activity and perceived value. However, things have changed dramatically in how customers now define value for their money. The continued use of discounting of fees and prices is seriously eroding margins and overall profitability. Using his landmark Advantage Based Selling Matrix, Richard demonstrates how customers and prospects now define value and how audience members can effectively communicate the value of their products and services. With example after example Richard illustrates the new thinking required and actions anyone can take to avoid joining the race to the bottom of pricing or fees. Regardless of what sales process or sales system currently being used, communicating value solely from the customers perspective is the only way to convey REAL value.

Turning “Satisfied” Customers into Loyal Brand Advocates

Satisfied customers may be “satisfied” with the product or services they receive from a firm but they certainly are not delighted advocates. In point of fact, satisfied customers are loyalty neutral. Given an opportunity to take their business elsewhere – they will!

Richard’s innovative approach and unique formula to effectively move satisfied customers to delighted advocacy has direct application for every organizational leader, sales professional and customer service provider. Based on years of experience and hundreds of hours of recent consumer and business owner interviews, Richard provides real strategies and specific actionable tactics that can be executed immediately.

The Next Big Thing Beyond Social Media

In a world of tactile social media, connecting with customers now requires moving far beyond generic rapport building and presumed chemistry. With a real world look at the psychology that now drives customer behavior, Richard’s ongoing research and keen insight into the 21st century customer’s mindset will provide attendees with the knowledge and specific actions they need to deeply connect with customers in marketing, sales and service activities.

He will illustrate how social media has provided excellent opportunities for connectivity, but has now spawned a craving for personalized and humanized interaction. Richard’s real world approach on how to meet the customers desire for this interaction has enabled audiences worldwide in every industry to move beyond just being on social media to the next big thing!

Testimonials

“Thank you so much for the great visit last week in NC. I have been singing your praises to National and I hope an agreement is reached whereby you help develop curriculum just for Morgan Stanley.”
– Autumn M. Buracker – Complex Business Development Manager – Morgan Stanley

“Richard is a grand slam; we love the guy and our firm does as well.”
– Phillip C. Richards, CFP, CLU, RHU – Chairman & CEO – North Star Resource Group

“We always appreciated our existing client’s loyalty and their enthusiasm about our First In Math Online program, however, it wasn’t until we worked with Richard and his team that we could articulate what it was we do to earn that trust. Now, with our UVP clearly defined, we are positioned to increase the community of educators who will join us in “Energizing Every Child to Learn, Love and Live Math”
– Robert Sun, Chairman and CEO – Suntex International

“Richard was the best speaker at our firm’s meetings. All 10′s.”
– Edward Deutschlander, CLU, CLF – CEO Elect – North Star Resource Group

“Our work with Richard Weylman and his team has resulted in a Unique Value Promise that now serves as the unifying concept for our marketing, sales and communications initiatives. With his team’s coaching and support, we applied his well-tested, proven and documented approach to selecting and interviewing clients, analyzing and synthesizing their feedback and then crafted a phrase that captures 25 years of vision and purpose.”
– Robert Sun, Chairman and CEO – Suntex Internationaly