Rohrs, Jeff
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About Jeff Rohrs
Jeffrey K. Rohrs is a pied piper of marketing sensibilities and that rare breed of speaker who can both inform and entertain audiences of all stripes.He currently serves as Chief Marketing Officer (CMO) of Yext and leads all global brand, enterprise, and partner marketing initiatives. His first book, Audience: Marketing In The Age Of Subscribers, Fans & Followers, explores the emergence of Proprietary Audience Development as a core marketing responsibility.
Informed by Mr. Rohrs’ deep knowledge of brand, email, mobile, search engine, and social media marketing, the book is a must-read for CEOs and new marketers alike—anyone looking to gain a competitive advantage in today’s ever-expanding marketing universe. The book was also ranked among the “Top 25 Social Media Books for Academia” from the Social Content Marketing Blog
The Audience Imperative
Lost amidst today’s swell of content marketing, mobile app development, and social media mayhem is a simple fact: there’s more competition for consumer attention than ever before. As a result, “build it and they will come” is not a marketing strategy; it’s a recipe for disaster.
Smart businesses aren’t leaving their success to chance. Instead, they’re building proprietary audiences across email, mobile, social, and other web-based channels in order to generate “attention on demand.” In so doing, they’re reducing their dependence on paid media and turning audiences into assets for their companies.
In this entertaining and informative session, Jeffrey K. Rohrs will share insights from his new book, AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers. Attendees will emerge with a clear understanding of the principles of Proprietary Audience Development and a leg up on the competition who remain wholly dependent on renting audiences from others.
Red Velvet: The Fabric of Audience
As author of AUDIENCE: Marketing in the Age of Subscribers, Fans & Followers, Jeff Rohrs has spent a lot of time thinking about the needs, wants, and desires of niche audiences across today’s fragmented media landscape. In so doing, he stumbled upon a discovery: Red velvet is the fabric of audience.
In this entertaining and informative keynote, you’ll learn why your business needs to adopt the “red velvet touch” in order to increase the size, engagement, and value of its proprietary audiences.
Testimonials
“Jeffrey Rohrs is everything you’d want in a keynote and more! He provides awesome content in advance of the event for your audience. He’s super easy to work with, provides material in a timely fashion and delivers the goods! His keynote talk was both strategic, tactical, inspiring and entertaining! And he tweaked his presentation for our audience. Two thumbs up!!!”
– Niche Media