Martha Rogers

Best-Selling Auother Of The One to One Future

Rogers, Martha

Best-Selling Auother Of The One to One Future
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    ABOUT

    TOPICS

    TESTIMONIALS

    About Martha Rogers

    Recognized for more than 20 years as one of the leading authorities on customer-focused relationship management strategies, Dr. Martha Rogers, Ph.D. is an acclaimed author, business strategist and a founding partner of Peppers & Rogers Group, the world’s premier customer-centric consultancy.

    Business 2.0 magazine named Martha Rogers one of the 19 “most important business gurus” of the past century. The World Technology Network cited her as “an innovator most likely to create visionary ‘ripple effects.’” In 2013, Martha Rogers and partner Don Peppers were inducted into the Direct Marketing Association Hall of Fame. Martha’s counsel and insight are regularly sought by Fortune 500 and Blue Chip executives. Her experience in documenting customer value, and her expertise in applying “out-of-the-box” thinking makes her equally popular among the global media, engagement planners, event organizers, as well as corporate and association leaders who are eager to learn more about customer-centric concepts and methodologies. Dr. Rogers’ thought leadership and presentations routinely focus on the business issues that today’s global enterprises are grappling with, while trying to maintain a competitive edge in their marketplace. These include:

    • Building stronger customer relationships, better customer experiences, and trust;
    • Balancing long- and short-term financial goals by focusing on customer value;
    • Engaging employees in order to create a stronger, more competitive corporate culture;
    • Stimulating innovative thinking and benefiting from new ideas within a firm; and
    • Dealing with social media, customer advocacy, and increasing levels of business transparency.

    With co-author Don Peppers, Martha has produced a legacy of international best-sellers that have collectively sold well over a million copies in 18 languages. Peppers’ and Rogers’ newest book, their ninth, is Extreme Trust: Honesty as a Competitive Advantage. It suggests that social networks and rapidly increasing transparency have combined to raise customer expectations regarding the trustworthiness of the companies and organizations they deal with. Extreme Trust follows Rules to Break & Laws to Follow, published in 2008, and named as the inaugural title to Microsoft’s “Executive Leadership Series.” This book addressed the challenges of succeeding in a world where networked customers and engaged employees hold immense power over your brand, making it doubly dangerous to succumb to the kind of rampant short-termism that characterizes many businesses today.

    Among the other best-sellers authored by Peppers and Rogers, their first—The One to One Future (1993)—was named by Inc. magazine’s editor, George Gendron, as “one of the two or three most important business books ever written,” while BusinessWeek called it the “bible of the customer strategy revolution.” Enterprise One to One (1997), received a 5-star rating from the Wall Street Journal. One to One B2B made the New York Times Business best-seller list within a month of its publication in 2001. And their 2005 book Return on Customer was named one of the 15 “most important reads” of 2005 by Fast Company, and cited again in 2007 on its list of the 25 “Best Books” in business. In 2011 the authors released a second, updated edition of their CRM textbook for university use in graduate level courses, Managing Customer Relationships.

    An adjunct professor at the Fuqua School of Business at Duke University, Dr. Rogers is the co-director of the Duke Center for Customer Relationship Management. She is widely published in academic and trade journals, including Harvard Business Review, Journal of Advertising Research, Journal of Public Policy and Marketing, and Journal of Applied Psychology. She has been named International Sales and Marketing Executives’ Educator of the Year. Dr. Rogers earned her Ph.D. at the University of Tennessee as a Bickel fellow. At Peppers & Rogers Group, Dr. Rogers has led several large subscription-based research studies focusing on particular aspects of CRM.

    Improving Your Return on Customer:

    Creating Maximum Value from Your Scarcest Resource

    Because of computers and interactive technologies, today’s consumer is instantly in touch with thousands of others, allowing business reputations to travel at light speed around the Internet. It’s critical to understand how your customers create value for your business because only customers create value, and customers are a finite resource.

    In this keynote presentation, business guru Don Peppers or Martha Rogers, Ph.D. will take you on a whirlwind tour of some of the latest thinking in business competition so you can:

    • Encourage your customers to buy more things, on more occasions;
    • Raise the level of customer satisfaction with your service, and boost customer loyalty to your store brand;
    • Improve store employee productivity; and
    • Get customers to recommend your store to others

    Innovation, Resilience, and Self-Organization:

    Succeeding in the 21st Century

    No matter how great your product is today, tomorrow it will be a commodity, and tomorrow comes faster now than it ever has before. If you can’t come up with new ideas, create new things and execute them well, you can be sure the accelerating pace of technological change will shorten your organization’s expected life span even further.

    Don Peppers or Martha Rogers, Ph.D. will emphasize the following in his/her presentation:

    • Breakthrough innovations usually come by accident, not by planning;
    • Innovation requires tolerating and learning form “wise failures;”
    • Your company’s culture must encourage a “climate of innovation;”
    • Creativity comes from the diverse ideas of employees, customers and partners;
    • There must be a strong feeling of trust within the organization;
    • E-social technologies can dramatically improve the climate of innovation; and
    • Engaged and enabled employees can become a “self-organizing” force

    Testimonials

    “Martha was a pure joy to be around and did exceptionally well on her keynote presentation. She was our highest rated speaker.”
    – Carol L. Rubinoff, Senior Manager, Worldwide Events, BetterManagement.com, a SAS Company


    “Martha Rogers is the benchmark we use to measure all other speakers. Having presented at our global client meetings as one of 30 presenters in two days, she distinguished herself from the group at large through her insight, energy, humor and measureable case studies. Our customers have never commented as positively, as frequently, or as continuously about any other presenter. If we could clone her, we would.”
    – Charles Born, Vice President of Global Marketing, Amdocs


    “Our audience of over 1,000 senior executives and manageers was captivated by Martha’s powerful messages, which she managed to bring to life through her relevant examples and stories of companies who are getting it right. I would definitely invite Martha back.”
    – Ian Parsons , CEO, eCustomerServiceWorld.com, Inc


    “Our audience of over 1000 senior executives and managers was captivated by Martha’s powerful messages, which she managed to bring to life through her relevant examples and stories of companies who are getting it right. I would definitely invite Martha back!”
    – Ian Parsons, CEO, eCustomerServiceWorld.com Inc.


    “For our national Consumer Privacy Conference, Martha ROgers provided her deep insight into the marketing process with intelligence, char and wit, as always. She is a national treasure to any serious marketer seeking to get closer to their customers.”
    – Ray Butkus, President, The Donnelley Group


    “Martha Rogers, PhD brought tremendous value to our Web seminar. Her experience helping companies build profitable customer relationships across channels provided cutting-edge perspective as to how Pitney Bowes solutions can optimize a customer-driven strategy.”
    – Scott Gerschwer, External Affairs, Pitney Bowes