About Frank Luntz
Frank Luntz is one of the most honored communication professionals in America today. “The Nostradamus of pollsters,” said Sir David Frost, while Time magazine named him one of “50 of America’s most promising leaders aged 40 and under,” and Newsweek magazine identified him as No. 24 on their Power Elite survey. In 2012, he finished 87th in a Time magazine global poll of the “most influential people in the world.” Frank was named one of the four “Top Research Minds” by Business Week, “the hottest pollster” by The Boston Globe, and was a winner of The Washington Post’s coveted “Crystal Ball” award for being the most accurate pundit. His focus groups have become so influential that presidential candidate Barack Obama had this to say following the PBS presidential debate: “When Frank Luntz invites you to talk to his focus group, you talk to his focus group.”
The “Instant Response” focus group technique pioneered by Frank has been profiled on 60 Minutes, Good Morning America (on Election Day), and on PBS’s award-winning Frontline. He has been a guest on virtually every talk show in America, including multiple appearances on The Daily Show, The Colbert Report, and Real Time with Bill Maher, as well as Meet the Press, Nightline, The Today Show, Charlie Rose, The PBS NewsHour, Face the Nation, and Tavis Smiley. He also served as a consultant to the NBC hit show The West Wing.
Frank has worked for 50 Fortune 500 companies and CEOs, but he’s best known for political commentary. More media outlets have turned to Dr. Luntz to understand the hopes and fears of Americans than to any other political pollster. Since 2007, Frank has been the “Focus Group Czar” for Fox News, conducting over 100 sessions in more than 20 states, as well as co-hosting several live hour-long prime time specials and dial sessions during every presidential debate. In 2011, Frank was the only non-journalist invited to host a debate of the GOP presidential contenders in Des Moines, Iowa, repeating that role in 2015. For the past four years, Frank has served as a news analyst for CBS News, focusing on corporate crisis communications as well as politics.
Luntz was a primary night and election night commentator on MSNBC in 2000 and 2004. His reoccurring segments on MSNBC/CNBC, “100 Days, 1000 Voices” won the coveted Emmy Award in 2001. Frank has conducted focus group sessions for all three broadcast networks, two of the three cable news channels and PBS, as well as for The Wall Street Journal, Newsweek, The New Yorker, The Times of London, and U.S. News & World Report. He has worked in every British General Election in some capacity since 1997.
Dr. Luntz has written, supervised, and conducted more than 2,500 surveys, focus groups, ad tests, and dial sessions in more than two dozen countries and six continents over the past 20 years. His political knowledge and skills are recognized globally, and he has served as an election consultant and commentator in Canada, Britain, Israel, Ireland, Germany, Austria, the Netherlands, Australia, Venezuela, and Ukraine.
Frank is the author of three New York Times Best Sellers. Words that Work: It’s Not What You Say it’s What People Hear, explores the art and science of language creation. His second book, What Americans Really Want … Really, addresses the private hopes, dreams and fears of the American people; it reached No. 18 on the bestseller list. His most recent book, WIN, reached No. 2 on Amazon and No. 3 on The New York Times Business Best Seller List in its first month in print. He has written about the power of language for The Wall Street Journal, The New York Times, Los Angeles Times, Financial Times, The Times of London, and The Washington Post.
When he is not consulting, Dr. Luntz can often be found in front of a classroom. From 1989 until 1996, he was an adjunct professor at the University of Pennsylvania. He has also taught courses at Harvard University and George Washington University. Frank graduated from the University of Pennsylvania with an honors Bachelor of Arts degree in history and political science, and was awarded a Thouron Fellowship. He received his Doctorate in Politics at the age of 25 from Oxford University. He spoke for 24 straight hours as part of the Oxford Union Society’s Guinness World Book of Records debate. In the spring of 1993, Frank was named a Fellow at Harvard University’s Institute of Politics, making him the second-youngest individual ever to receive this honor.
Focus on Your Organization
Organizations worry about their bottom line, but sometimes forget that bottom lines are often affected by how their customers and vendors perceive their products or services. And many organizations or companies ignore this at their peril. But changing attitudes and opinions is difficult. That is where renowned pollster Frank Luntz comes in. Dr. Luntz will bring your customers to you. He can conduct a focus group in front of any size audience. There is perhaps no better way to “get employees on board” than to let them listen directly to what their customers think. Dr. Luntz uses cutting edge technology to show the audience, in real time, exactly how customers react to company communications. From ad testing to sales training to virtually any other interaction with customers, it is impossible to ignore the impact of these sessions on their audience.
It’s Not What You Say, It’s What People Hear
What’s behind winning campaign slogans and career-ending political blunders? Why do some speeches and advertising campaigns resonate and endure while others are so quickly forgotten? The answers lie in the way words are used to influence and motivate, the way they connect thought and emotion. In this engaging and humorous presentation, based on his book Words that Work, Dr. Frank Luntz shares his wisdom on how the words we choose can change the course of business, of politics, and of life in this country. He has used his knowledge of words to help more than two dozen Fortune 500 companies grow. He’ll tell us why Rupert Murdoch’s six-billion-dollar decision to buy DirectTV was smart because satellite was more cutting edge than “digital cable,” and why pharmaceutical companies transitioned their message from “treatment” to “prevention” and “wellness.” He offers a behind-the-scenes look at how the tactical use of words and phrases affects what we buy, who we vote for, and even what we believe in. With advice like “The Ten Rules of Successful Communication” and “The 21 Words and Phrases for the 21st Century,” he examines how choosing the right words is essential.
What’s REALLY on the Mind of America
Most public opinion experts can only tell you what they think is on the minds of ordinary Americans, but Dr. Frank Luntz lets ordinary Americans speak for themselves. Through thousands of hours of intense direct response/focus group dial testing, Dr. Luntz has his fingers on the pulse of every issue Americans talk about today. Dr. Luntz will provide expert insight and analysis that can help you, the business leader, the politician, or just the average citizen, understand the thoughts and feelings of the average American.
“Working with Luntz Global does not feel like working with a consultant at all. It feels like working with family. At HBO we have long tenures and Luntz Global gives us real and objective insights, in a very comfortable way, to help us carve new pathways to fresh ideas and business approaches. Luntz Global cares about our business as if it’s their own.”
“No one else does what Luntz Global does. Their team has tackled some of our thorniest challenges, delivering vital insight into what our users think and feel, and creative, compelling language that simply works.”
– Fortune 100 Tech Company
“Luntz’s political savvy has impressed the corporate world, too. We wanted someone who understood the language of competition and deregulation.”
– Edelman Worldwide
“Advertising is an art. Every word matters. Every visual matters. Every sequence matters. And nobody understands that better than the creative team at Luntz Global. Utilizing an innovative mix of qualitative and quantitative research, they help us perfect our ad campaigns before we go to market. Their insights are simply invaluable.”
– CKE Restaurants
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– Seattle Times