Robert Kriegel

Author of Bestseller If It Ain't Broke It!

Kriegel, Robert

Author of Bestseller If It Ain't Broke It!
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About Dr. Robert Kriegel

One of the most in demand business speakers, Dr. Robert Kriegel teaches bold, innovative, “out of the box” strategies for keeping ahead of the changes, challenges and competition in today’s dynamic marketplace.

Author of the international bestseller: If it ain’t broke…BREAK IT!, Dr. Kriegel has been called by U.S. News & World Report one of this country’s leading authorities in the field of change and human performance. His book, Sacred Cows Make The Best Burgers, made Business Week’s bestseller list. His latest book about innovation and “out of the box” thinking is How to Succeed in Business Without Working so Damn Hard.

Kriegel has been a commentator on National Public Radio’s Marketplace program, did two specials for PBS, and appeared on Oprah and Donny Deutsch’s, The Big Idea.

An all American athlete and pioneer in the field of sports psychology, Kriegel who has coached both Olympic and pro athletes, was a co-founder of one of the first institutes of sports psychology in the country. The New York Times said his work “spurred a revolution in performance practices.” He is the co-author of the New York Times bestseller, Inner Skiing and has done color commentary for the US Pro Ski Tour on ESPN.

Bob has taught at Stanford University’s Executive Management Program and is a former advertising executive for Young and Rubicam in New York where he managed major accounts such as Proctor & Gamble, Johnson & Johnson, and Travelers Insurance. He was also a member of the California Governor’s Council on Health Wellness and Physical Fitness.

Dr. Kriegel’s customized speeches and programs will entertain you, inform you, and inspire you. He will teach you how to develop and lead Change-Ready© people and organizations. You will learn how to round up “sacred cows” that cost money and inhibit change and new opportunities. He also outlines strategies for gaining the competitive edge by not competing but changing the game, leading customers not following them and rethinking rules, redefining roles and reinventing the game.

Innovate or Else

Re-thinking the Rules, Reinventing your game

~ Winners don’t respond quickly to change and new opportunities, they create them
~ If you use yesterday’s thinking in today’s game, you’re going to be in trouble tomorrow
~ How to create the future rather than “wait and watch” it happen (for someone else)
~ 5 strategies for developing innovative new ideas and opportunities
~ The 4 most common obstacles to innovation and how to overcome them
~ Don’t compete, change the game
~ Playing to win vs. playing not to lose
~ How to turn innovation into action

Sales Groups: Don’t Satisfy The Customer, Surprise Them

~ Why the old conventional rules for selling don’t work in these faster, more competitive, rapid changing times
~ How to keep out of ‘commodity hell’
~ Do the impossible for the customer
~ How to win by out-thinking not outworking the competition
~ How to keep yourself ‘up’ all day
~ How to get yourself in the ‘peak zone’
~ How to prepare for a major presentation
~ How to achieve goals by ‘trying easier’
~ How to motivate your customer

Recognition Events: Using Success as a Spring Board to Greater Heights

~ How winners stay on top; The two main characteristics of perennial winners
~ Why some people keep winning and others don’t
~ The most overlooked strategy for keeping on top
~ How to conquer the sabotage thinking that traps winners
~ Why you should always mess with success

Thriving in Turbulent Times

The old rules for success no longer apply in this current environment of increased competition, change and uncertainty. If you use yesterday’s thinking in today’s world you won’t be around tomorrow.

To survive today, companies need to be Change-Ready© – to drive change by constantly challenging old thinking and seeking bold innovative out of the box new ideas, opportunities and possibilities

In these presentations you will learn bold innovative strategies for keeping ahead in these turbulent times.

Specifically Dr Kriegel will discuss how to develop Change-Ready© strategies that are proactive not reactive, leaders not followers, and out in front of the wave rather than struggling to keep up.

~ Four strategies for creating innovative new ideas, opportunities and possibilities.
~ How to overcome the three major obstacles to change and innovation
~ How to motivate people to become drivers of change
~ How to streamline operations by rounding up sacred cows that cost money and inhibit change and innovation
~ Why the tried and true needs to be dead and buried
~ The importance of constantly challenging the status “in the way it’s always been done”

Leading in Turbulent Times

~ How to create a Change Ready© culture in which innovation flourishes, people are open and excited about change and performing at peak levels
~ Three strategies for keeping people motivated and ‘up’ in tough times
~ How to overcome the most common obstacles to change and innovate new ideas
~ Three steps for developing can do thinking that turns new ideas into action and increases confidence, commitment and momentum
~ How to coach people to excel under pressure

Developing a Change Ready Mindset

~ Create change not respond to it, lead not follow, proactive not reactive
~ How to out-think rather than out-work the competition
~ Three characteristics of Change-Ready© thinking
~ Three strategies for thinking ‘out of the box’
~ Sacred Cow Hunts, streamlining productivity
~ Red/Green time – the 90% solution


“The way you tailored the presentation specifically for us was great! Your examples were relevant, the tips and techniques practical and ‘do-able’ in our environment.”
– Kathy Moody, Western Regional Manager, AT’T

“Your willingness to go the ‘extra mile’ in learning about our business and meeting theme and incorporating that into your speech provided a high ‘value-added’ session. You are a true professional giving both energy and content.”
– Robert Taylor, Conference Coordinator, IBM

“Your address was the most in tune of all the speakers I have heard over the past several years, exposing challenges that dealers and advertising people really face.”
– Dennis O’Shaughnessy, Director of Merchandising, Cadillac Motor Car Division

“The time you took talking with our people before the meeting really showed. You spoke our language. The agents directly related to your many examples and techniques for excelling in our industry…Standing ovations don’t come easy.”
– Gail Solos Chair, Annual Western Sales Meeting, Northwestern Mutual Life Insurance

“The time you spent becoming acquainted with our company and personalizing your talk make a significant difference over what we normally get as a canned program. Thanks a million for a contribution that will make a difference.”
– C. Lee Johnson, President, Distribution Services, The Limited

“…sincere thanks for your enormous contribution to our meeting. The feedback about your presentation was fantastic! Your presentation was right on target and the knowledge you displayed of our industry, our company and the specific challenges that we face were personally directed and professionally delivered.”
– Ronald Califre, Senior VP, Ciba-Geigy Corp.