Scott Klososky

Digital Marketing: Helping Organizations Harness the Power of Social Media, Social Networking, and Social Relevance

SocialTech is the hottest trend in technology at the moment. Leaders are trying to figure out how to harness this powerful new suite of tools. In this presentation, Scott gives a top to bottom tutorial on the best practices for implementing a SocialTech strategy with impact. It is important to note that this is not a session that teaches best practices for using LinkedIn or Facebook. This is a robust keynote backed by strong graphical explanations of why SocialTech matters, and how it is changing the sales process, customer service and marketing. Areas specifically covered are subjects like online reputation management, crowdsourcing, building rivers of knowledge, and becoming industry experts.

The Changing Sales Model: Socially Facilitated Selling and Socially Directed Buying

The art of sales has grown through a few generations, and now technology is providing the catalyst to drive a huge reorganizing in how we sell. In the 70’s and 80’s selling was all about the relationship (Zig Ziglar, Dale Carnegie), in the 90’s we grew into the solution oriented sale, find the pain, and provide the cure, or make them sick, and make them well. At the turn of the century, we got very good at creating rigid step by step sales processes that could drive a prospect “down the funnel.” Social technologies have now shattered our ability to drive sales in the ways we have in the past. For a sales organization to prosper going forward, they will have to understand how to move toward a Socially Directed Buying Model. They will also need to train sales people in the use of social technology tools. This single presentation could have the most important practical impact on your organization of the next few years.

The 2.0 Customer: A Radical Change in Buying Behavior

Every organization has a constituent that they depend on to serve, or to sell to and those constituents do not behave like they did even five years ago. This is because Web 2.0 has ushered in a collection of tools and concepts that are completely redefining how we find, sell, and build relationships with customers. And the Web, mobile devices, and social technologies have combined to allow them to find products and services at the touch of a button. With these technologies customers now have the power to shape the reputations of any brand or product with their online comments. This means organizations can no longer simply “sell” to customers. Instead, new connections must be made in ways that create value in their lives. Failure to do this means regardless how wonderful products or services are believed to be, brands will slowly lose out to competitors who build relationships faster and deeper. In this presentation Scott uses his ongoing experiences in consulting with a broad scope of clients who are winning in the market today by using Web 2.0 tools to deliver the formulas audiences can take home right away and deploy.

Trends, Technology and Taking the Lead: Adaptive Cultures

Technology is simply a tool, but in the right hands, it can almost be magical in its ability to give us new capabilities. For this reason, it is critical to understand how technology can be fully leveraged in order to drive top-line revenues, or lower bottom-line costs. This is a talk that is both thought provoking and practical. Scott combines highlighting a few new trends that people might be aware of, and adds a few over the horizon trends that are completely new. To this Scott adds the delivery of practical technology tools, or concepts that can be used as soon the attendees get back to the office. In the end with a fast paced and entertaining style, Scott creates context for many of the words and concepts that they have heard about but cannot really apply just yet.

Big Data and Business Intelligence: A Revolution of Insight

For more than 50 years, computers have been gathering and storing data. Now is the time to focus on putting it to work. By combining the concept of aggregating many forms of data and information into a very large data warehouse (Big Data) and using Business Intelligence (BI) to do the data mining, we can now discover new trends, anomalies, and analytics. This includes the ability to move up the chain from forensic data to real time, and most importantly, to predictive analysis. With the new software applications available, the ability to discover valuable insights is now available to small and medium-sized organizations. This powerful capability will soon create winners and losers in the market which means it is not an optional skill to learn! In this presentation Scott combines thought-leading concepts with the practical steps organizations must follow in order to exploit the new power of building up chain data and converting it to information, knowledge, and ultimately wise decisions.

Cloud Computing: The Cloud Era

In this thought leading and insightful keynote, which Cisco called the best presentation on Cloud Computing they have seen, Scott shares a clear framework for understanding what cloud computing really is, and the impact it can have on organizations. Scott uses his humor and custom examples to drive home points as he outlines concepts like the importance of virtualization, cloud management software and the power of verticalized clouds. Then he provides a prescription for leaders who want to understand how to migrate from their existing configurations to the cloud. What makes this keynote especially unique is that he goes on to paint an intriguing picture of where cloud computing will go in the future. Because his consulting work allows him to work closely with companies of varying sizes, and across many industries, he has fantastic first hand knowledge about the current state of the cloud offerings, and the best ways to leverage its benefits.

Humalogy: The Perfect Blending of Humanity and Technology to Optimize Performance

Digital technologies have boosted productivity by leaps and bounds. Even while job growth has slowed, productivity remains robust due to adoption of technologies like the web, artificial intelligence, big data, and improved analytics, all made possible by the ever-increasing availability of cheap computing power and storage capacity. For years, the promise of technology has been the ability to produce a more productive workforce. The challenge however is that, while technology may improve productivity and efficiency by automating routine tasks, today it does not embody or transfer the human conditions necessary for building interpersonal relationships. Humanizing technology is still in its infancy. When trying to maximize efficiency and develop connectedness, there’s a careful balance that must be struck. Not all steps or activities in a given process require humanizing. Humalogy is the perfect blending of humanity and technology to optimize potential, melding the head (information processing power) and the heart (human/spiritual connection) – the efficient use of machines and the sensitive understanding of emotions. What is Humalogy, how is it applied, why is it relevant, how can it impact an organization’s sales, and what does the future hold? This program explores the business potential for Humalogy and suggests models to support discussions and evaluations on how to best apply it to optimize performance.

The Technology Integration of Man

As human beings, we are in the middle of an era where technology is systematically integrating more and more into our lives. The role that technology is now playing has a huge impact on our quality of life, and our careers. The impact of technology over the next 50 years and how it will integrate into our lives and even into our bodies will be staggering. This presentation examines ten steps in which technology will integrate into our lives. Executives will be able to take the futuristic views and apply them to their current strategies.

A Technology Infused Leader: High Beam Leadership

There are thousands of leadership books out on the market, and what all of them seem to be missing is any discussion of what a leader now needs to know about technology in order to be effective going forward. We have a plethora of Baby Boomer and Traditional generation leaders that did not grow up with technology and really have no idea how to leverage it or manage the people that do. This talk is a very practical discussion of a handful of new concepts and ideas for what a leader now must be able to do well in order to lead effectively in the information age. This includes a better ability to see into the future, leverage technology holistically as if it were digital plumbing, and mature the institutional culture of the organization so that the younger technology savvy generations can prosper.

Testimonials

“Scott’s presentations far exceeded our objectives–and our expectations were high! The audience absolutely loved his sessions, as evidenced by the more than 150 requests Scott has received for his “Developing Gen Y Members for Life: Technology Required” session with his two children. That session, in particular, was astounding and very eye opening for our customers. Austin and Kristin were very impressive on stage with him. I can’t imagine anything Scott could have done to improve on his sessions!”
– CUNA Mutual Group

“Scott was the highest rated speaker for our Executive Leadership Conference — with cutting-edge information that took our executives to a place they never imagined. He totally engaged the audience, was meticulously prepared and presented thought-provoking ideas that challenged what we thought we knew. I would highly recommend him for any audience looking for state-of-the-art information technology. He is an exceptional speaker.”
– International Franchise Association

“Your presentation was exceptionally received by our partners. Many personally told me how insightful and thought provoking your presentation was. Thank you for taking the time to not only present to our partner-group but also taking the time to prepare and personalize the presentation. On behalf of all our partners, we truly appreciate your presentation and insight on technology innovation.”
– Plante & Moran

“Scott generated a huge amount of buzz at our conference. His ‘update’ on the impact of internet technologies on business-as-usual had everyone either stunned, stoked, or scared to death! You could feel and see and hear the audience involvement due to the unique interactive presentation techniques he used. He had a crowd of people around him for 30 minutes after his speech was over. And I overheard dozens of people talking about what actions they were going to take because of having their eyes opened by Scott.”
– Service Management Group

“Scott accomplished in very short order what many others could not … a sense of urgency and wonder about what will a key driver for our industry – technology and the platforms to engage and connect our membership and attendees. To say that he was a tremendous hit at the Mid-America Conference would miss the whole boat … he gave us a massive push into doing for ourselves and our stakeholders what is needed to become better meeting professionals.”
– Meeting Professionals International