Don Hutson

Expert on Negotiations, Enterpreneurship, and Selling Value

Hutson, Don

Expert on Negotiations, Enterpreneurship, and Selling Value
Fee Code : 3

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About Don Hutson

As CEO of U. S. Learning, a corporate training entity, and the producer of U.S. Learning’s training programs, Don Hutson has served clients in over 30 countries. He has years of experience in speaking, management and sales.

Don Hutson successfully worked his way through college selling real estate, and graduated from the University of Memphis with a degree in sales. He went on to become the top salesperson in a national training organization. As part of this experience, Don Hutson gave presentations to over 1500 small groups. This combination of selling and speaking experience eventually led Don Hutson to establish his own training firm. He was soon in demand as a professional speaker at corporate and association meetings.

Don Hutson’s client list includes over one-half of the Fortune 500, and he is featured in over 100 training films. He is also the Chairman of Executive Books.

Don Hutson is the author or co-author of 14 books, including Selling Value and his two Wall Street Journal and New York Times International #1 best sellers, The One Minute Entrepreneur and The One Minute Negotiator.

Sell Value, Not Price

Relationship and Value-Added Selling Strategies

When it comes to sales strategies, organizations and sales professionals sometimes fall into the trap of thinking they have more competition than they deserve. This type of attitude can lead to lowering price to make a sale.

In this presentation, expert sales strategist and sales motivational speaker Don Hutson shares sales strategies to keep your profit margins high.

Key Takeaways:
  • The 7 Keys to Differentiation from your toughest competitors
  • How to sell based on value instead of competing on price
  • Relationship selling strategies that build rapport and trust
  • Elements to develop a value-added selling strategy
  • Proven techniques to gain commitment on the sale
  • Secrets of an effective value proposition
  • The power steps to increase questioning and listening skills

The One Minute Negotiator

Mastering Negotiation Strategies to Win

Expert speaker Don Hutson simplifies the process of negotiating for the best outcomes!

Whether your organization needs to increase sales, resolve disputes, improve customer service, or gain commitment on a contract, you need a team of successful negotiators.

In this presentation, Don Hutson shares strategies for overcoming fear of negotiations and creating a new mindset. He will empower your team to achieve more win-win results!

Key Takeaways:

  • An EASY 3-step process to treat “Negotiaphobia”
  • The 4 most successful negotiation strategies, and when to use them
  • The Compromise Tactic
  • Tips to negotiate with less stress, more fun and better outcomes

The One Minute Entrepreneur

Unlock Your Entrepreneurial Mindset

Whether you are launching a start-up, building your business, or working your way up the corporate ladder, Don shares the top strategies to get on the fast track to success! Entrepreneurship motivational speaker Don Hutson uncovers the characteristics, tactics and skills every business owner needs.

Key Takeaways:

  • The 5 P-s for solid results
  • How differentiation gives you a competitive edge
  • The proven blueprint to go from pressure to profit!
  • The attributes of entrepreneurial leaders
  • How to transform your success to significance

Leadership Skills Training

Secrets of Exceptional Leadership

In this presentation, sales & entrepreneurship speaker Don Hutson reveals the secrets to creating a breakthrough in your team’s performance. He’ll share how to earn loyalty from your top producers, engage and motivate your team, and get outstanding results.

Key Takeaways:

  • Eight powerful strategies to engage and motivate your team
  • Tips for coaching your team to gold-medal results
  • Techniques for managing different people differently
  • Ways to earn (and keep) your top producers’ loyalty
  • How to create a break-through high performance team


“Don Hutson’s program on leadership and communications at our manager’s meeting was terrific. He got rave reviews and gave us practical ideas we can put to work immediately.”
– Graham Smith, V.P. , FedEx

“Our day with Don Hutson not only enlightened our sales team but provided valuable tailored insights into new selling strategies. Our people are now utilizing his sales tools and quoting him often. I WILL invite Don back to speak at our sales meeting again soon!”
– Stacey Callahan, Director of Marketing, Essex Div., Assa Abloy Americas

“Don Hutson’s customized industry content, dynamic deliver, and expert facilitation skills made our Leadership Retreat a great success.”
– Martin Edwards, President, National Association of Realtors

“Don Hutson has been working closely with me and my team for two years in the areas of sales, customer service, team-building, personal coaching and planning. During this period we have enjoyed sales growth of 50%, gained 30% in market share, and increased profits commensurately. Don’s wisdom and sincerity have made him an integral partner in our success. He delivers outstanding results!”
– Scott Messmore, CEO, MBI Steelcase Distributors

“We’ve already received two of our surveys back and you got the only 5+’s I’ve ever seen “;on a 1-5 scale” You have helped establish our ‘Business development Conference’ as a ‘must see’ event for our clients and we thank you.”
– Terry McElroy, President, McLane Co., Division of Berkshire Hathaway