About Sally Hogshead
Sally Hogshead believes the greatest value you can add is to become more of yourself.
Sally created the Fascination Advantage®, the first personality assessment that measures how others perceive you.
After researching over 600,000 people, her algorithm can pinpoint your most valuable differentiating traits. Unlike Myers-Briggs or StrengthsFinder, this test doesn’t measure how you see the world – but how the world sees you.
Her recent book, HOW THE WORLD SEES YOU, was a #1 Wall Street Journal bestseller.
The science of fascination is based on Sally’s decade of research with dozens of Fortune 500 teams, hundreds of small businesses, and over a thousand C-level executives.
At the start of her career, Sally skyrocketed to the top of the advertising elite, writing commercials that fascinated millions of consumers. At the age of 24, she was the most award-winning copywriter in the U.S., and opened her first ad agency at age 27. Her work still hangs in the Smithsonian Museum of American History. She frequently appears in national media, including NBC’s “Today” show and the New York Times.
Sally is one of only 200 professional speakers since 1977 to be inducted into the Speaker Hall of Fame, the industry’s highest award for professional excellence.
How to Fascinate: From First Impressions to Lasting Value
We live in a distracted world. The average attention span is just 9 seconds. Yet if we only have 9 seconds to communicate value, how do we break through? To stop the distraction, and engage a listener, we must create moments of intense focus.
Yet when we do break through-when we use our personality advantages to connect and communicate-the results are extraordinary.
Sally Hogshead teaches audiences how to communicate and add value in the first 9 seconds. Participants learn how to fascinate, to become more memorable and valued.
When companies learn how to fascinate, their products become more desirable, their customers turn into advocates, and their best employees never want to leave.
Sally explores the science of personal branding, based her original research of 100,000 people. Audiences will learn how to:
» Identify their personality’s top advantage
» Make stronger first impressions
» More quickly earn respect and trust
» Increase value among co-workers
This is a powerful, funny, high-energy presentation, filled with interaction. Each participant discovers his own unique advantage to be heard and remembered.
Captivate Your Customer: How Fascinating Companies Win the Moment
When you fascinate your customers, they’re more likely to remember you, buy from you, and rave about you. Yet in today’s distracted and competitive environment, most messages are either forgotten or ignored.
In a competitive market, the most fascinating option always wins. How will your participants compete, and win?
Sally’s research uncovers new trends in how the brain establishes patterns of loyalty and respect. For example, she discovered that by applying certain hardwired triggers, a fascinating brand can charge up to four times more than its competitors.
Taking audiences on a high-velocity journey through neurology, economic, and pop culture, Sally handpicks case studies and shares custom audience analysis. Participants will be buzzing long after the keynote ends, inspired by new ideas to transform their business.
“Sally was tremendous. Her presentation was well received and I believe will help us make a difference in our efforts. Everyone, including those who came in with doubts, was very impressed. We hope that sales coaches and marketing program managers can continue to build on it and drive the message home with our team.”
– Mortgage Guaranty Insurance Corporation
“The Fascination Advantage is remarkably accurate, and has immediate applicability in terms of providing an actionable roadmap for team interactions! There are so many personality assessments out there, and this is the first and only one to give a clear road map of how others see you, to instantly know your blind spots, and work more effectively with others. I used this as an icebreaker at a recent all-hands meeting, and the energy was immediately moving around the room as everyone interacted on a whole new level.”
– Cisco, Inc.
“Sally is an energetic speaker and educator, with a powerful angle on what motivates people to take action. Her style is engaging, entertaining, and sure to make any audience fill a notebook with ideas when she’s done.”
– Human Business Works
“I had well over 100 people come up to me and thanked me for bringing in Sally as the opening keynote for Content Marketing World. She set the bar high indeed. She is a true inspiration to me, as well as my team.”
– Content Marketing World