About Phil Gwoke
Phil is known as the motivator and the historian. As an internationally recognized speaker, Phil has shared his wisdom and inspired audiences in 40 different states and 4 continents to over 100,000 people. Before becoming a speaker he pursued his passion to help people be their best selves as a high school teacher, college admissions professional, marketing coordinator, corporate trainer and even small business owner. He has maintained strong ties to his local community as a mentor and consultant to young entrepreneurs, and brings his diverse background and skill-set to the BridgeWorks team.
Phil is one of BridgeWorks’ resident Gen Xers, and brings his unique humor, experiences, research, and generational expertise to every keynote, workshop and training session he delivers. He is a firm believer that with the proper motivation, training, and support system, members of any generation can become capable of remarkable accomplishments. With his down-to-earth, relatable style and dedication to presenting research in a digestible, entertaining way, Phil has become a fast favorite with audiences around the country.
Long before becoming a BridgeWorks Gen Expert, Phil owned and ran a coffee shop in Minneapolis. He’s the proud father of a collegiate Gen Edger, and is adjusting to life as an empty-nest Gen Xer.
When Generations Connect
Communicating across generational divides
Four distinct generations are working together shoulder to shoulder, each with a unique set of attitudes, values and work styles. It used to be that older workers were bosses and younger ones took orders. Now, roles are all over the board and rules are being rewritten. Organizations are feeling the pain of generations as they struggle to manage productivity and morale while maintaining high standards of quality and service in a challenging economy. When Generations Connect demonstrates not only why it’s important to understand what shaped the generations, but why they behave the way they do. Find out how generation gaps hit the bottom line. Learn what to do about the approach-ing talent gap; grasp the keys to retaining the generations you need most and discover how to convert this form of diversity from an obstacle into an opportunity.
Breaking Into the Millennial Mind
Strategies for recruiting, retaining and motivating
Business is being rocked by a powerful generation that is going to comprise 75% of the global workforce by 2025. Millennials (born 1980-1995) – the first generation to rival Baby Boomers in population size – are showing up at work with their own set of attitudes, expectations and values. Tech-savvy, demanding and ambitious, they’re bringing with them an entirely new way of doing business. How prepared are Gen Xers, Baby Boomers and Traditionalists to manage them? Breaking Into the Millennial Mind offers strategies for recruiting, retaining and motivating this influen-tial new workforce. Companies that are forewarned and forearmed will reap the rewards of the Millennial generation’s talents and their creative and pragmatic approach to the world of work.
Emereging gentrends + why they matter
Each generation has left a unique footprint on the fabric of our society. Shaped by their unique generational personali-ties, the lasting legacies can be traced back to impactful trends that different generations have championed. This presentation will examine some of the freshest trends that have been identified by our generational junkies. From Millennials and their disruption of hierarchy that has ushered in the era of the network, to Boomers and the way they continue to rage against aging and redefine what it means to retire, Trend Talks will shed light on these fascinating trends and examine their potential influence on the workforce, marketplace, and our culture in general.
Selling and Marketing to the Four Generations
To truly understand their customers, salespeople must think beyond income level, education, buying preferences, and spending habits. The best salespeople need a clear understanding of who the generations are in today’s marketplace, how they differ, and how their unique needs play out in the sales process. This presentation helps audiences under-stand which sales approaches and techniques appeal to each of the four generations by demystifying generational marketing and offering hands-on advice for marketers and salespeople who want to think in new ways about reaching these diverse demographics of customers and clients.
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