Herb Cohen

Author, You Can Negotiate Anything and Negotiate This!

Cohen, Herb

Author, You Can Negotiate Anything and Negotiate This!
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About Herb Cohen

Herb Cohen has been a practicing negotiator for the past four decades, intimately involved in some of the world’s headline dramas – from hostile takeovers to hostage negotiations.

While serving as an adviser to Presidents Carter and Reagan on combating terrorism, he was involved in the Iranian Hostage Crisis and credited with helping to shape the government’s response to the skyjacking of TWA Flight 847 and the seizure of the Achille Lauro. More recently, his input and advice has been sought by the White House on a myriad of problems from The Gulf Crisis to domestic political strategy.

As a result of his extensive experience and unique presentation style, Mr. Cohen is internationally renowned as someone who can articulate and explain complex events both for information as well as entertainment.

Herb Cohen’s analysis, insights and humorous view of many of these high level happenings have appeared in many international publications, and he himself has been the subject of articles in numerous publications such as TIME magazine, PEOPLE, the ECONOMIST, THE NEW YORKER, NEWSWEEK, FORTUNE SMALL BUSINESS, ROLLING STONE and even PLAYBOY magazines. In these writings he has been called the “World’s Best Negotiator” and referred to as “America’s foremost convention speaker, presenting serious subjects with such humor and dramatic flair that they become pure entertainment”.

He is the author of YOU CAN NEGOTIATE ANYTHING (Bantam Books) which was on the New York Times bestseller list for over nine months and has been translated into twenty-one languages. He has been a guest on the Tonight Show, Good Morning America, Donahue, Nightline and the Larry King radio and television programs.

You Can Negotiate Anything

– Successful Negotiating Techniques
– New Selling Skills
– Relationship Skills
– Professional Sales Skills
– Crisis Management


“Essence of deal making was the number one hit of our two day event.”

“In the 20 years we have been holding this International Conference, we have had over 100 speakers. Although many of them are better known than Herb because of media exposure and some are even highfalutin dignitaries, no one has ever scored a unanimous “10 rating” as Mr. Cohen just did.”

“Cohen, who practically invented the field of negotiating, is a major talent and that appears largely attributable to his creative intelligence, his intense focus on attaining his client’s goals and a negotiating style that is low-key, humorous and flexible. For me, though, he was the best teacher I have ever been exposed to. And that’s after College and Law School.”

“Your lectures at the FBI Academy to both Chiefs of Police and FBI Officials had a significant impact on the quality of law enforcement throughout the United States. First, you set a new standard for quality for the FBI training programs, secondly, the Chiefs of Police most likely never experienced a days training of the quality you provided, and third, FBI executives, the world’s most arrogant executives, finally had to admit they did not know it all.”

“Our Account Executives were thrilled with the guest speaker, Herb Cohen. They felt he was far and away the best speaker we’ve ever had.”