Curt Coffman

Best Selling Author and Business Researcher

Coffman, Curt

Best Selling Author and Business Researcher
Fee Code : 4

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About Curt Coffman

Curt Coffman consults and presents to Fortune 100 and 500 companies, and his work spans the Western Hemisphere, Europe, Asia, and the Middle East.

A New York Times Bestselling Author, researcher, business scientist, consultant to the University of Denver, Fortune 100 and 500 organizations, MBA and Executive Fellow at the Daniels School of Business, Curt Coffman has invested 30+ years in the science of high performance cultures.

Mr. Coffman virtually created the engagement movement, and is currently changing the way organizations think about their culture, their managers and their business results. His mission is to help organizations, their leaders, managers and associates to create more engaging and productive workplaces to secure the loyalty and growth of their customers and business.

As Senior Partner and Chief Science Officer of The Coffman Organization, Mr. Coffman has studied hundreds of organizations and millions of employees and customers. He was formerly the Global Practice Leader for employee and customer engagement at the Gallup Organization for 22 years.

His work launched a new era in employee and management development with First, Break All the Rules: What the World’s Greatest Managers do Differently – one of the best selling management books of all time. He followed that up with another bestselling book, Follow This Path: How the World’s Greatest Organizations Drive Growth by Unleashing Human Potential. His new book (co-authored with Dr. Kathie Sorensen) Culture Eats Strategy For Lunch: The Secret of Extraordinary Results is available now.

An international figure in the world of management and engagement, Mr. Coffman’s work has been translated in over 40 different languages. His research and writings have appeared in the Harvard Business Review, The New York Times, Wall Street Journal, Washington Post, USA Today, Business Week, Chief Executive magazine, CIO Magazine, The Economist, Fast Company, Fortune and a host of other management journals. He is currently an op-ed contributor to the New York Times.

An insightful and completely engaging speaker, Mr. Coffman has presented to thousands of groups on the topic of great cultures and their impact on individuals, families, organizational growth and engaged customers.

Mr. Coffman has been married for over 30 years, to his talented wife, Tammy. The Coffmans reside in Denver, Colorado and are the proud parents of daughters, Katie and Claire, a son, Clayton, son-in-law, Geoff, and grandson, Eli.

What the World’s Greatest Managers Do Differently

Based upon interviews with over 100,000 managers, there are some things that managers do differently everyday. Firstly, they break the rules of conventional management wisdom; they select people based upon their talents, they focus and set expectations by articulating the desired outcomes within a role, they motivate based upon helping people know their strengths and how to apply them and they develop people around who they are as individuals, know how to set themselves up for success.

Building a Great Place to Work

What is it that determines why some teams are highly productive year after year, and others are not? Through research with over 3 million employees 12 conditions were identified to exist within the most productive teams.What’s good for business and what’s good for people are not separate poles anymore. We can now identify, measure and manage to outstanding workplace conditions.

The New Customer Strategy

For twenty years we have operated from the perspective that customers are naturally inclined to be loyal. The latest research indicates that this is simply not true. Customers are switchers by nature, but predisposed to have an emotional attachment to those with whom they do business with. The role of emotional attachment as the real outcome of business is exactly what revolutionizes organizations. Traditional customer satisfaction attempts were not only ineffective, they were based upon a flawed premise.


“Curt Coffman challenges people to look at their business through a refreshing new lens. His insights into the social economy – the inextricable linkage between the ‘engagement’ of employees and customers – are thought provoking. I challenge anyone who spends time with Curt, to come away without new insights into how best to achieve sustained performance for his or her organization.”
– Robb Webb, Executive Vice President and Chief Administrative Officer for CitiFinancial (a member of Citigroup)

“Dear Curt, Thank you for your significant contribution to the General Managers Customer Satisfaction Summit. Your presentation received the highest score with a 93% overall satisfaction rating. Additionally, your remarks have taken root in that all the General Managers have incorporated key elements of “Follow this Path” into their personal action plans.”
– John Timmerman, Vice President, Quality ‘ Productivity, The Ritz-Carlton Hotel Company, LLC

“Curt, Thank you so very much for participating in New York Life IM’s Executive Officer offsite. Your comments on leadership were directly on point to our messages, well received by all who listened, highly impactful and entertaining. I received an enormous amount of complimentary feedback and as a result, may approach you again for other NYLIM meetings. ”
– Brian A. Murdock, President, New York Life Investment Management

“If you are looking for academic ramblings and useless research stay away from Curt Coffman, if you want useful analysis and practical business suggestions Curt Coffman can start your organization’s wheels turning and numbers moving.”
– Matthew F. Gonzales, Toyota