Ed Brodow

The King of Negotiators

Brodow, Ed

The King of Negotiators
Fee Code : 3

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About Ed Brodow

Ed Brodow is the world’s top spokesman on the art of negotiation. SEC Chairman Harvey Pitt dubbed Ed “The King of Negotiators.” Forbes Magazine ranks Ed as one of the nation’s leading dealmakers and the Director of the IRS sleeps with Ed’s book next to his bed! Ed’s practical, no-nonsense approach to an often-misunderstood subject has helped audiences and readers all over the world to overcome their fears and get what they want in business and in their personal lives.

Ed Brodow’s bestselling book, Negotiation Boot Camp: How to Resolve Conflict, Satisfy Customers, and Make Better Deals, is based on the successful seminar he created. For two decades, the Negotiation Boot Camp® seminar has set the standard for “how to make a deal” in corporate America. Ed’s other popular books are Beating the Success Trap: Negotiating Your Own Path to Success and two works of fiction, Fixer andWomen from Venus.

Ed travels internationally as keynote speaker at meetings and conventions. Since 1987, more than 1,000 corporate and association audiences – plus millions of television viewers – have enjoyed his charismatic stage presence, infectious humor, and practical ideas. Ed’s impressive client list includes Microsoft, Goldman Sachs, The Hartford, Johnson & Johnson, Learjet, Kimberly-Clark, Quest Diagnostics, McDonald’s, Cisco Systems, The Gap, Heartland Financial, ConAgra, KPMG, Mobil Oil, Revlon, Starbucks, the IRS, and the Pentagon.

Cambridge University Press in the U.K. paid tribute to Ed’s platform skills by immortalizing his signature “Meatball Sandwich” story in an impressive new book called Dynamic Presentations. Chosen as the paradigm for how to tell a story, the “Meatball Sandwich” is analyzed line-by-line, Ed’s stage techniques are revealed, and a CD is included with Ed telling the story.

Critical Thinking

When more than 400 senior HR professionals were asked to name the most important skill their employees will need in the next five years, critical thinking ranked the highest. In this exciting new keynote, negotiation expert Ed Brodow explains how your organization can import critical thinking to improve all areas of the organization. Benefits of critical thinking: it helps maintain effective leadership, promotes creativity, improves team performance, and enables people of diverse backgrounds to work together. Critical thinking forces managers and employees to look at a situation and weigh all possible solutions before coming up with a final answer.

Negotiating in Turbulent Times

Audiences relate to this topic because in today’s challenging business climate, the ability to negotiate can make the difference between success and failure. That’s why Ed Brodow’s entertaining and informative negotiation keynote is always SRO: Standing Room Only. His message is that you can overcome the current economic malaise and outpace your competition by utilizing core negotiation strategies, such as aiming high, challenging negative assumptions, and improving listening skills. Audiences love how Ed relates his talk to their unique issues. For a group of real estate brokers and agents, he gave advice about negotiating with clients when the market takes a nosedive. For an audience of bankers, Ed discussed the importance of negotiating with the system to achieve a workable life balance. For a publishing association, Ed talked about negotiating with “the devil,” referring to their tongue-in-cheek reference to literary agents. Ed’s high energy, humorous anecdotes, and useful ideas will create an upbeat rhythm for your meeting or convention.

Optimism Is Everything

In this inspirational keynote, Ed Brodow draws on time-tested principles of negotiation to prove that the only guaranteed way to be successful is to expect to succeed. “Successful negotiators are optimists,” he wrote in his bestselling book, Negotiation Boot Camp. For two decades, Ed’s Fortune 500 clients have learned the five pillars of optimism: aiming high, maintaining Negotiation Consciousness, exuding the Confidence Mystique, carrying on an affectionate inner dialogue, and being willing to walk away. Companies that make it to the top are led by optimists who expect to out-do the competition and grow the business in spite of economic setbacks and other factors that have nothing to do with getting the job done. But optimism is an individual responsibility. You have to negotiate with yourself. Nobody will do it for you. “Perpetual optimism,” said Colin Powell, “is a force multiplier.”

The Human’s Guide to Win-Win Negotiating

Chimpanzees are hostile. Bonobos make love. Which are you? Using the unusual metaphor of our closest relations, monkeys, Ed Brodow’s entertaining program proves that success happens when you treat other people as partners. The differing behaviors of chimps (adversarial) and bonobos (cooperative) remind us that win-win collaboration works best. Trust develops when you acknowledge the other side’s perspective and explore options for mutual satisfaction. According to Ed’s bestselling book, Negotiation Boot Camp: “If both sides feel satisfied, everything is possible.” Your audience will laugh their heads off when Ed shows photos of monkeys negotiating. And they will love it when Ed challenges them to decide: “Are you a chimp or are you a bonobo?”

Sales Negotiation: More Is Better

When it comes to the selling price for your product or service, more is definitely better. In fact, closing the sale means nothing if the deal is not profitable. Ed Brodow draws on his sales negotiation experience to show your sales force how to create satisfied customers at higher prices. According to Ed, the most satisfied customers are the ones who pay top dollar because they appreciate the value of their investment. Successful sales negotiators exude confidence, focus on perceived value, and aren’t afraid to say “no.” Your sales force will stop discounting after they hear Ed’s entertaining, real-life stories about how to turn customer price objections into value-based sales. The mantra for the rest of your sales meeting will be “More Is Better!”

Beating the Success Trap

Ed Brodow debunks the myths of success as he shows your audience how to lead a more personally fulfilling life. Based on his critically acclaimed book, Beating the Success Trap, Ed argues that balancing the competing aspects of your life is more important than money, fame, status, and power. With insight, humor, and self-revelation, he challenges our toxic definition of success: Instead of envying people who have more money or fame, create a balanced lifestyle that fits your own temperament and preferences. In this increasingly complicated world, success is the result of taking risks, maintaining a sense of balance, and appreciating the contribution you make to others. Your audience will walk away feeling more excited about their jobs and their lives.

Acting Techniques for Executives

Ed Brodow applies Hollywood acting skills to give business executives greater command over presentations and business meetings. He demonstrates how to convert nervousness into energy, tell an exciting story, and hold the audience in the palm of your hand. A veteran member of Screen Actors Guild, Ed has appeared on film with Jessica Lange, Ron Howard, and Christopher Reeve. This talk originated when several of Ed’s clients begged him to share his crowd-pleasing presentation techniques. At the National Speakers Association National Convention in Dallas, it was Standing Room Only.


“Outstanding opening keynote—you were rated the best out of our eight speakers. Your win-win negotiation strategy was just what we needed to hear.”
– Turnaround Management Association

“Ed received the highest review of all our outside speakers, which have been many.”
– American AgCredit

“Ed Brodow was the ideal choice for our keynote speaker. He was magnetic, charismatic, and captured the attention of everyone. In these days of banks and bailouts the ability to negotiate is paramount and no one understands it all better than Ed.”
– Golf Course Superintendents Association

“Ed repeatedly receives the highest evaluations.”
– Seagate Technology

“A huge success which far exceeded expectations. The word ‘customization’ does not do justice to the end product Ed delivered.”
– The Hartford Insurance

“The feedback from our managers was that the concepts and approaches could be immediately applied to their jobs.”
– National Semiconductor

“I can tell you, it is not easy to find such a good speaker as Ed! He was fantastic and, from zero to ten, audience gave him 9.7. Negotiation speakers from Harvard Business School we had hired in the past never got such a grade.”
– Machado Corporate Brazil