Sheila Murray Bethel

Best Selling Author Global Expert on Leadership, Change & Customer Service

Bethel, Sheila Murray

Best Selling Author Global Expert on Leadership, Change & Customer Service
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About Sheila Murray Bethel

Sheila Murray Bethel, Ph.D., has a client list that reads like a Global Who’s Who of Business, Trade Associations, Education, and Government. She has given over 3,000 presentations to over two million people in 20 countries, bringing a broad view of current trends and relevant issues that maximize human resources, solve people problems, and increase bottom line results. Business savvy and people smart, she understands how and why people perform at their best and what it takes to build and sustain a successful business. She is a thriving entrepreneur, a member of the Speaker Hall of Fame, and CEO of Bethel Leadership Institute, whose mission is “…expanding the global dialogue about 21st century leadership and change.”

Dr. Bethel holds a Ph.D. in Philosophy with a major in Communications. She has served on the adjunct faculty of Indiana Purdue University, San Francisco State University and the University of Southern California. She is a currently a member of the Advisory Council for Amsted University based in Malaysia. Her books are used as course material and are in libraries in 127 universities and colleges worldwide.

Dr. Bethel’s latest of five books, A New Breed Of leader, 8 Qualities That Matter Most In The Real World, and What Works, What Doesn’t and Why are published in English and Chinese and are winning global praise.

Dr. Bethel has been featured in and written for numerous hard copy and on-line publications: USA Today, The Washington Post, The San Francisco Examiner, Investors Daily, Dallas Morning News, Newsweek Australia, The Sydney Sunday Telegraph, Leadership Excellence, Successful Meetings Magazine, and Incentive Magazine; to name a few.

In addition to wide experience in the profit and non-profit world, Dr. Shiela Murray Bethel has worked on programs with four U.S. Presidents, Governors, Members of Congress, the Justice Department, and the Military. She served on the Board of Advisors of America’s Promise with General Colin L. Powel. Working with the Bush White House in 1990, she and her husband founded the first business school in the old Eastern European block, located in Opole, Poland. She has served on many Boards of Directors in both the profit and non-profit sectors.

Inspirational Leadership Makes the Difference

Have you ever wondered why people will walk through fire for some leaders or follow them anywhere just to see where the heck they are going? What sets these leaders apart? What gives them that special competitive edge? The answer is that they have developed the ability to inspire others to do and be their best. It is about the insight and wisdom to connect with your people in ways that turn a team into a community, accountability into trust, and language into people bridges. It’s about giving followers the tools and skills they need to fulfill their inborn desire for achievement and contribution.

Dr. Bethel helps clarify and identify the essential 21st century leadership qualities of competence, accountability, openness, language, values, perspective, power and humility. These qualities are a fixed beacon giving direction and purpose to every member of your organization. When you inspire others by leading with these qualities, they are more engaged, productive and committed which, in turn, grows your business, benefits your customers and strengthens your brand. There has never been a time when inspired leaders have been needed more. Leadership is not something conferred upon only the highly educated, the rich or the powerful. You can be an inspired leader who makes a difference.

Leadership Team Building in a Diverse Workforce

Is your organization using all the team-building tools available to chart a course for the future you want? More than any other leadership quality, the art of team building encompasses all of your other talents. It is the catalyst to all you want to accomplish. Times have changed and so has the concept of team building. In a world where people feel increasingly disconnected and isolated, collaboration, trust and camaraderie become more valuable every day. Technology gives us excellent tools as aids for team building. However, in the process of using these tools, we have become technologically excellent and humanly challenged. We must make sure that we continually make those human connections, no matter how far flung we are, across the office or across the world. We all want to be a part of something larger than we are, to feel that we can make a difference.

How do you create an environment where teams are born and thrive? The payoffs for great team building are enormous. To build and sustain your team you must concentrate on the five basics of servant-leader team building: directing, motivating, training, delegating and reward and recognition. People want to be led, not managed. As leader, you control the environment where teams are born, nurtured and thrive. Dr. Bethel expands thinking, stirs imaginations and opens minds about being a team builder in our ever expanding diverse workforces.

Unforgettable Customer Service Begins With Great Leadership

What can you learn by examining the shared values and practices of world-class service organizations. Dr. Sheila Murray Bethel has given keynote presentations and conducted seminars for some of the finest service organizations in the world. She carefully explores the compelling evidence of their clear understanding of their reasons for being and their belief in a people-first leadership style. These organizations walk their talk and live an ethic that says “we care as much about our employees as our customers.” They understand that excellent customer service is always trickle down – leader to employee to customer. Sheila challenges commonly held myths about who you think your competition is and why a new perspective is so important. You’ll explore the three steps to move from customer service to the enduring quality of value-added customer focus:

– Customer Servicing, the operations part, doing the task well.
– Customer Relations, the human part, those one-on-one interactions.
– Customer Development, the sales and retention part that brings true satisfaction to every transaction.

Dr. Bethel ties these three concepts together as links in a circular chain that has a single purpose: a satisfied, happy, loyal, referral-generating customer. Sheila offers powerful and practical ideas to help you convert customers into “ambassadors of good will” whose referrals cement your reputation, support your brand and set you apart from your competitors. These three strategic tools open the way for you to join the realm of customer service giants and become a trendsetter, not a follower. Unforgettable customer service always begins with an investment in great servant leadership.


“I am most grateful to you for the wonderful contribution you made to our Executive Conference. The feedback has been very positive and I look forward to seeing the things you talked about being implemented in the hotels.”
– Christopher Cowdray, CEO, The Dorchester Collection Hotels

“Your presentation was one of the highlights in what our customers thought was our best conference ever. You’ve been a highlight of two consecutive conferences!”
– L.B. Wyatt, Office of the General Business Marketing Director, IBM Corporation

“You sure did your ‘homework’ to relate it to our industry and our company. That really made it effective for the management and non-management teams.”
– R.D. Beard, Area Vice President, AT&T

“You are truly a special speaker with a message that must be heard by every business organization.”
– William Partipilo, Director, Johnson & Johnson

“Thank you for your complete involvement in the conference, taking the time and making the effort to thoroughly understand the firm, our goals and objectives. Virtually everyone rated your presentation as excellent.”
– Thomas Turck, Managing Director, Price Waterhouse Coopers